Providing analysis on how automotive customers behave within immersive experiences.
The deployment of new experiences within the automotive marketplace is a direct response to changing consumer behaviour. Data aggregation and interpretation gives brands insight into the success of each experience and its facilitation of conversion. With the rapid uptake in VR as a method of vehicle discovery, ZeroLight created a real-time virtual reality analytics platform, Wisdom VR, providing analysis on how automotive customers behave within immersive experiences.
The Intelligent Car Configurator Concept
ZeroLight and Porsche redefine the automotive customer journey at Startup Autobahn.
Driving engagement through personalisation
When delivered at scale, personalisation will enable brands and their dealers to build and nurture a unique and ongoing relationship with each of their customers, increasing sales by more than 10% (McKinsey) and improving customer experiences at every single touchpoint.
BMW M Drive Tour Virtual Experience
The BMW M Drive Tour is a series of premium events allowing current and prospective BMW customers to drive the complete portfolio of BMW’s signature M vehicles around Europe’s iconic race tracks. In doing so, they fully discover the capabilities of the BMW M brand.
BMW were keen to explore how they could enhance the experience and amplify overall emotional engagement to drive affinity. As a result, BMW and ZeroLight collaborated on a series of fully connected, customer-centric digital experiences delivered pre, during, and post event.
Ford: The Psychology of Performance
The Psychology of Performance
The Psychology of Performance is a collaborative research project between UNIT9, King’s College London and Ford Performance, investigating the effects of high-performance race car driving on the brain. The hypothesis is that by understanding professional race car drivers’ mental capacity, we can learn how to better perform in other challenging real life situations. And by training ourselves to adopt such a high-performance mindset, we can better cope.
So working with Ford Performance – the motorsport branch of the US car maker – UNIT9 and and King’s College London teamed up with OATH and Mindshare to develop a top-of-the-range EEG brain scanner to carry out an experimental study.
Terrafugia VR for Product Visualization
Terrafugia is Using VR for Product Visualization – The Future of Mobility From Ground to Air
How can you demonstrate the future of transportation when your engineers are still developing the product? VR is a great way to bring people into a product demonstration and tell them the story when it is still being developed. Groove Jones recently helped Terrafugia bring their concept to life. The TF-2 is a three-part transportation system consisting of a passenger or cargo cabin that is transported by an air vehicle and a road vehicle. Terrafugia is a company is currently working on combining two modes of travel – both land and air.
Visualizing the Customer Journey
Below are screenshots of the VR production that was created to demonstrate how a traveler can order a ride via a mobile App, be transported to a pickup location and then travel via the air to a remote location.
The production utilized both CGI visual effects and 360º video, captured on location.
STUDIO: Groove Jones
Yara – Selling a Product through MR
A creative and lifelike product presentation that through VR and MR lets farmers experience a modern way to fertilize their fields in a more efficient way.
To make customers and potential customers within agriculture understand the benefits of, and start to use Yara’s innovation the N-sensor.
VR App for BMW Motorrad
The application is a virtual presentation of the latest S 1000 RR model, a high speed motorcycle from the BMW Group. In its third generation, the new bike has significantly improved performance over its predecessors due to a series of highly innovative changes to its motor. The two scenes of the application illustrate these changes and showcase the overall aesthetic and technological beauty of the motorcycle.
Audi Enter Sandbox
Audi Norway have teamed up with creative agency, Pol, and digital production house, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0.
The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track. The sand is then carefully scanned by a depth-sensing camera, from which a virtual world is rendered. Having built the track, drivers then buckle up in the new Audi Q5, which becomes a portal to the virtual world they just created. The size of the jumps and the challenge of the course are all dictated by the sandy self-made chicanes.
Audi Quattro Coaster
Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.
Covestro VR Transport to Year 2030
Covestro is Using VR to Transport its Customers into the Year 2030 and Experience the Future of Ridesharing and Autonomous Vehicles
The automotive market is going through rapid and fundamental changes with autonomous driving, ride and car sharing and vehicle electrification. Covestro is a leading producer of advanced polymers and high-performance plastics in North America and around the world. The company has been looking into the future of mobility to guide its development projects and ensure its automotive materials can meet the needs of tomorrow.