TAFE – Tractors and Farm Equipment Limited, is an Indian tractor major incorporated in 1960 in Chennai, with an annual turnover of INR 93 billion (2014-15). The third-largest tractor manufacturer in the world and the second-largest in India by volumes, TAFE wields about 25% market share of the Indian tractor industry with a sale of over 150,000 tractors (domestic and international) annually.
Demonstrating the advanced inner workings of a vehicle can be difficult without physically splitting the vehicle in half. When potential buyers are unable to fully experience these features, it leads to longer sales cycles or loss of business.
PlugXR provided the platform for the TAFE customer and helped them create Android, iOS, and Web AR apps. They were able to create them within 2 days, and they could give them to the customer. The same solution would have taken at least 3 months with any other platform.
Augmented reality optimizes the Tractor buying experience. Customers can visualize complex technology, which improves their experience and can help shorten the sales cycle. TAFE also saves money by not physically striping their tractors for auto shows and dealerships for the same effect. PlugXR Platform helped the customer for faster time to market by saving >70% cost and time.