Tag: Automotive
Bugatti Chiron Configurator

Bugatti Chiron Configurator

by Alvin Manalac June 26, 2020 VR, Automotive, Retail

CHALLENGE

Automotive and AEC industries are one of the busiest sectors in global business putting a lot of attention into 3D visualizations. In recent years, Real-Time technology has boomed exponentially with its growing demand for interactive configurators and training solutions. That originated an idea of the web-based solutions (WebGL) with its access to the wider audience and potential users. However, there is still limited access to real-time interactive platforms giving not much room for players who would want to produce hyper-realistic visuals, which are crucial in this industry.

One of them is a fully interactive 3D virtual show and the real-time customizable configurators. PureWeb, the company behind the 3D cloud-scale streaming technology, is looking for ways to optimize huge 3D data and stream it online without any limitations. However, the internet speed in some parts of the globe can still be an issue when viewing high-quality 3D mesh!

 

 

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Ford WheelSwap VR

Ford WheelSwap VR

by Alvin Manalac February 20, 2020 Automotive, Marketing, Training

AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist

Happy Finish collaborated with H&K Strategies to produce an empathy-driven VR experience for Ford, encouraging motorists and cyclists to change dangerous road habits.

The WheelSwap VR experience is part of Ford’s wider ‘Share the Road’ campaign, which promotes driver and cyclist harmony in a bid to make urban areas safer, reduce congestion and ultimately protect road users.

 

 

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Porsche – Hall of Legends

Porsche – Hall of Legends

by Alvin Manalac January 24, 2020 VR, Automotive, Marketing

AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist

End of 2017 Porsche knocked at the door of Nerdindustries. They had seen the VR solutions Nerdindustries had done for Reload,  Volkswagen and Villeroy & Boch. And now they were looking for VR game for themselves. Not just a VR application which are usually used for marketing purposes but a fully triple A style adventure game that should introduce the audience into the long history of Porsche in motorsports.

 

 

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Salesdrive

Salesdrive

by Alvin Manalac VR, Automotive, Retail

Pioneering VR Sales Tool

At Unite LA, a proof of concept for Salesdrive showed the capabilities of the tool. A sales scenario played out using HP Z VR Backpacks.

 

 

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Cummins Augmented Reality Vehicle Tour

Cummins Augmented Reality Vehicle Tour

by Alvin Manalac November 30, 2019 AR, Automotive, Marketing

Augmented Reality Tour

Global engine manufacturer, Cummins, needed an innovative way to officially announce their first-of-its-kind electric semi truck at the North American Commercial Vehicle Show in Atlanta. So, NEXT/NOW developed and built an Augmented Reality tour that used tablets like interactive windows to view and interact with an invisible digital layer of information on and around the truck.

 

 

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McDonald’s Brand Virtual Pit Crew Challenge

McDonald’s Brand Virtual Pit Crew Challenge

by Alvin Manalac VR, Automotive, Entertainment, Marketing, Sports

Brand Virtual Reality Sports Activation

In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality sports game on the (not yet publicly available) HTC Vive.

 

 

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Chevron ‘Bumper to Bumper’ AR App

Chevron ‘Bumper to Bumper’ AR App

by Alvin Manalac AR, Automotive, Marketing, Training

AR Marketing

NEXT/NOW developed a bespoke AR marketing solution so that Chevron could give a unique under-the-hood look into the way long-term use affects moving vehicle and engine parts. After highlighting major friction points, the app then demonstrated how Chevron’s proprietary products minimized wear and extended the life of these critical devices.

 

 

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Toyota’s LARK AR App

Toyota’s LARK AR App

by Alvin Manalac November 15, 2019 AR, Automotive, Training

Toyota’s LARK AR App Launches at the Toyota Experience Center – Delivers Digital AR User Manual

Groove Jones was brought on board to help the Toyota Lexus team develop an advanced AR system called the Lexus Augmented Reality Kit (LARK). This interactive application demonstrates how Augmented Reality can help with the education and training of Toyota team members to understand the features in a vehicle. The App is the future of digital user manuals for vehicles.

The Lexus AR app uses machine learning to “learn” what each of the features and controls are so that it can “identify” what is displaying on the screen. We also use Augmented Reality to place tap-able icons at each button so that the user can bring up the features and sample videos of each button.

 

 

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Volkswagen AR

Volkswagen AR

by Alvin Manalac AR, Automotive, Marketing, Retail

Volkswagen is the world’s largest automaker. In Brazil, the company recently embraced a movement called “New Volkswagen,” investing in innovative technology and creative communication.

 

 

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Pagani Huayra Roadster AR

Pagani Huayra Roadster AR

by Alvin Manalac October 25, 2019 AR, Automotive, Marketing, Retail

In a unique partnership, Meta, ZeroLight, and Ultrahaptics create an award-winning experience for CES.

CES 2018 saw Meta, Ultrahaptics and ZeroLight debut a new collaboration, allowing attendees to see, hear and feel a highly detailed holographic Pagani Huayra Roadster.

Combining market-leading graphics and mid-air haptic feedback via an advanced augmented reality (AR) headset, this experience gave a snapshot of the future applications of this immersive medium.

 

 

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