Cummins Augmented Reality Vehicle Tour
Augmented Reality Tour
Global engine manufacturer, Cummins, needed an innovative way to officially announce their first-of-its-kind electric semi truck at the North American Commercial Vehicle Show in Atlanta. So, NEXT/NOW developed and built an Augmented Reality tour that used tablets like interactive windows to view and interact with an invisible digital layer of information on and around the truck.
McDonald’s Brand Virtual Pit Crew Challenge
Brand Virtual Reality Sports Activation
In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality sports game on the (not yet publicly available) HTC Vive.
Chevron ‘Bumper to Bumper’ AR App
NEXT/NOW developed a bespoke AR marketing solution so that Chevron could give a unique under-the-hood look into the way long-term use affects moving vehicle and engine parts. After highlighting major friction points, the app then demonstrated how Chevron’s proprietary products minimized wear and extended the life of these critical devices.
Toyota’s LARK AR App
Toyota’s LARK AR App Launches at the Toyota Experience Center – Delivers Digital AR User Manual
Groove Jones was brought on board to help the Toyota Lexus team develop an advanced AR system called the Lexus Augmented Reality Kit (LARK). This interactive application demonstrates how Augmented Reality can help with the education and training of Toyota team members to understand the features in a vehicle. The App is the future of digital user manuals for vehicles.
The Lexus AR app uses machine learning to “learn” what each of the features and controls are so that it can “identify” what is displaying on the screen. We also use Augmented Reality to place tap-able icons at each button so that the user can bring up the features and sample videos of each button.
Volkswagen is the world’s largest automaker. In Brazil, the company recently embraced a movement called “New Volkswagen,” investing in innovative technology and creative communication.
Pagani Huayra Roadster AR
In a unique partnership, Meta, ZeroLight, and Ultrahaptics create an award-winning experience for CES.
CES 2018 saw Meta, Ultrahaptics and ZeroLight debut a new collaboration, allowing attendees to see, hear and feel a highly detailed holographic Pagani Huayra Roadster.
Combining market-leading graphics and mid-air haptic feedback via an advanced augmented reality (AR) headset, this experience gave a snapshot of the future applications of this immersive medium.
Providing analysis on how automotive customers behave within immersive experiences.
The deployment of new experiences within the automotive marketplace is a direct response to changing consumer behaviour. Data aggregation and interpretation gives brands insight into the success of each experience and its facilitation of conversion. With the rapid uptake in VR as a method of vehicle discovery, ZeroLight created a real-time virtual reality analytics platform, Wisdom VR, providing analysis on how automotive customers behave within immersive experiences.
The Intelligent Car Configurator Concept
ZeroLight and Porsche redefine the automotive customer journey at Startup Autobahn.
Driving engagement through personalisation
When delivered at scale, personalisation will enable brands and their dealers to build and nurture a unique and ongoing relationship with each of their customers, increasing sales by more than 10% (McKinsey) and improving customer experiences at every single touchpoint.
BMW M Drive Tour Virtual Experience
The BMW M Drive Tour is a series of premium events allowing current and prospective BMW customers to drive the complete portfolio of BMW’s signature M vehicles around Europe’s iconic race tracks. In doing so, they fully discover the capabilities of the BMW M brand.
BMW were keen to explore how they could enhance the experience and amplify overall emotional engagement to drive affinity. As a result, BMW and ZeroLight collaborated on a series of fully connected, customer-centric digital experiences delivered pre, during, and post event.
Ford: The Psychology of Performance
The Psychology of Performance
The Psychology of Performance is a collaborative research project between UNIT9, King’s College London and Ford Performance, investigating the effects of high-performance race car driving on the brain. The hypothesis is that by understanding professional race car drivers’ mental capacity, we can learn how to better perform in other challenging real life situations. And by training ourselves to adopt such a high-performance mindset, we can better cope.
So working with Ford Performance – the motorsport branch of the US car maker – UNIT9 and and King’s College London teamed up with OATH and Mindshare to develop a top-of-the-range EEG brain scanner to carry out an experimental study.