Tag: Automotive
VR App for BMW Motorrad

VR App for BMW Motorrad

by Alvin Manalac May 21, 2019 VR, Automotive, Marketing, Retail

The application is a virtual presentation of the latest S 1000 RR model, a high speed motorcycle from the BMW Group. In its third generation, the new bike has significantly improved performance over its predecessors due to a series of highly innovative changes to its motor. The two scenes of the application illustrate these changes and showcase the overall aesthetic and technological beauty of the motorcycle.

 

 

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Audi Enter Sandbox

Audi Enter Sandbox

by Alvin Manalac May 2, 2019 VR, Automotive, Entertainment, Marketing

Audi Norway have teamed up with creative agency, Pol, and digital production house, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0.

The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track. The sand is then carefully scanned by a depth-sensing camera, from which a virtual world is rendered. Having built the track, drivers then buckle up in the new Audi Q5, which becomes a portal to the virtual world they just created. The size of the jumps and the challenge of the course are all dictated by the sandy self-made chicanes.

 

 

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Audi Quattro Coaster

Audi Quattro Coaster

by Alvin Manalac AR, Automotive, Entertainment, Marketing

Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.

 

 

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Covestro VR Transport to Year 2030

Covestro VR Transport to Year 2030

by Alvin Manalac April 15, 2019 360, VR, Web XR, Automotive, Entertainment, Marketing

Covestro is Using VR to Transport its Customers into the Year 2030 and Experience the Future of Ridesharing and Autonomous Vehicles

 

 

 

 

The automotive market is going through rapid and fundamental changes with autonomous driving, ride and car sharing and vehicle electrification. Covestro is a leading producer of advanced polymers and high-performance plastics in North America and around the world. The company has been looking into the future of mobility to guide its development projects and ensure its automotive materials can meet the needs of tomorrow.

 

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Henkel – VR Customer Training

Henkel – VR Customer Training

by Alvin Manalac April 12, 2019 VR, Automotive, Marketing, Training

Groove Jones recently helped launch a new VR (Virtual Reality) training tool as part of a Vehicle Repair Training and Application Center. The facility offers hands-on technical application training for automotive aftermarket products and collision repair products, and provide mechanics, collision repair and glass installer technicians with the tools and knowledge to make automotive repairs faster, safer, and more reliable.

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Ford Motor’s VR for Co-Pilot360 Safety Technology

Ford Motor’s VR for Co-Pilot360 Safety Technology

by Alvin Manalac April 11, 2019 360, VR, Automotive, Entertainment, Marketing, Training

Ford Motor Company is Using a Gamified VR Experience to Demonstrate the New Co-Pilot360™ Safety Technology

Groove Jones were asked by GTB and Ford to create an immersive and interactive VR experience for the public and press to get a firsthand look at the deep suite of Ford Co-Pilot360™ safety products.

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Volvo Studios VR

Volvo Studios VR

by Rick February 23, 2019 VR, Automotive

With the launch of a completely redesigned lineup of cars during the past 4 years, Volvo Cars has successfully positioned itself as one of the world’s leading premium automotive makers.

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Jaguar – Feel Wimbledon

Jaguar – Feel Wimbledon

by Rick September 26, 2018 VR, Automotive, Sports

Jaguar – Feel Wimbledon: Featuring Andy Murray  – A hyperreal moment-in-time that puts you inside the mind of a champion by VR studio Hammerhead

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Wind River – Self-Driving Car

Wind River – Self-Driving Car

by Rick September 20, 2018 360, VR, Automotive

Wind River – Self-Driving Car: Experience what the future of self-driving cars will feel like, with this immersive VR experience. Take a look around, as your car navigates alternate routes through construction, checks your calendar and even turns on the lights in your home as you pull into the driveway.

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Jaguar I-Pace Concept

Jaguar I-Pace Concept

by Rick April 2, 2018 VR, Automotive

Jaguar I-Pace Concept: Working with ImaginationREWIND delivered a first-of-its-kind global social virtual reality experience at the 2016 LA Auto Show. Supported by HTC and Dell, the launch showcased the new, all-electric I-PACE Concept car.

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