W Motors Virtual Reality Showroom

Automotive, Marketing, Retail / eCommerce

Client

W Motors

Hardware

VR - Tethered Headsets

W Motors Virtual Reality Showroom

W Motors Virtual Reality Showroom

Established in 2012, W Motors is the first automotive manufacturer of high performance luxury sports cars in the Middle East. Based in Dubai, the company’s activities include automotive design, research and development, as well as vehicle engineering and manufacture.

Featured in Furious 7, the Lykan HyperSport, its limited to only 7 units worldwide and its prices start at US$3.4 million.

This limited available quantity attracts many to observe the car through virtual reality rather than observing the car in the real world.

INTERGRATE VIRUAL REALITY TECHNOLOGY INTO INTERACTIVE SHOWROOM

W Motors launched the most advanced 3D visualization experience with their configurator app. With a headset on and a controller in hands, anyone may customize and experience W Motors vehicles in every details virtually as if they are physically appeared.

THE ADVANTAGES

W Motors strived to establish a tool with multi-purpose functions and easily accessible by anyone virtually. This increases public attraction to their cars without relying on the availability of vehicle stock. So Visionaries777 leveraged the technology of virtual reality (VR) and created an app downloadable worldwide which succeeded in generating multiple benefits.

THE SOLUTION

Visionaries 777’s team has created an app for W Motors which allows anyone to interact and immerse themselves in the 3D model of W Motors vehicles under VR with exceptional quality. The app allows the user from anywhere in the world to virtually observe the vehicles finest qualities.

THE RESULT

By brining W Motors vehicles closer to customers. The app has resulted in an efficient marketing strategy and a high consumer awareness.

THE FUTURE

W Motors will continue to evolve with new products adding up to the app and continue to integrate VR technology into their interactive showroom. By using this tool, W Motors can exhibit in any shows worldwide without the need of physical.

COMPANY: Visionaries 777

By | July 2, 2021

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