Modelo UFC Fighting Spirit
Modelo and UFC Fans Celebrate the Fighting Spirit with VR Campaign – Sports Fan Activation
Constellation Brands elevates the beer category with quality, high-end beers that meet the consumers’ evolving preferences. One of their great beer brands is Modelo Especial. Modelo Especial is a beer born with the Fighting Spirit since 1925. And one of their key partnerships to bring the Fighting Spirit to life is the Ultimate Fighting Championships (UFC).
AT&T – Jordan Spieth PGA Experience
AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am.
AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience.
Dallas Mavericks – Billboard AR
Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Luka Magic and Augmented Reality!
The Dallas Mavericks rookie Luka Dončić, who has dazzled on the court all season is now making moves off the court thanks to “augmented reality” technology.
Snapchat Nike AR Lebron James
Fishermen Labs was approached by Nike to create a one of a kind AR experience to welcome LeBron James to Los Angeles. The Client asked to create a unique moment for shoppers at the Foot Locker House of Hoops in Hollywood by bringing LeBron to life through the use of a Snapchat Marker Tracking Lens. Fishermen Labs collaborated with On Board Experiential Agency and Nike to design and install a larger than life mural that would serve as the canvas for the AR experience. Snapchat users could then unlock the lens in-store, point their devices at the art piece, and watch LeBron come to life and recreate one of his most iconic dunks as a Laker.
Visa: Shoot for the Starz
INITION were delighted to work with Visa to develop an interactive solution that would engage guests and fans at the renowned FIFA World Cup 2018 event in Moscow.
Using technology to add interest, Visa wanted to offer a unique experience. The brief was fairly open, but the solution needed to: reflect the Visa brand, be football related, as well as shareable on social media. It also needed to provide an attractive spectacle in the lobby of the Marriott Hotel for the duration of the games.
Adidas Tour360 AR
Gate Reality teamed up with PGA Pro Patrick Keenan as part of the AR experience of the adidas golf’s brand new TOUR360 app. Users get to explore adidas golf’s most popular shoe close up wherever they are, and see a PGA golfer take a swing on their desk.
View full behind the scene video here:
Jaguar – Feel Wimbledon
Jaguar – Feel Wimbledon: Featuring Andy Murray – A hyperreal moment-in-time that puts you inside the mind of a champion by VR studio Hammerhead
Sleep Number – Super Bowl Football Game
Sleep Number – Super Bowl Game: Sleep Number Celebrates Super Bowl 2018 with Biggest VR Football Game Ever Created.
Visionworks – Little League Baseball Activation
Visionworks – Little League Baseball Activation: Baseball fans are getting the chance to test their skills in the Visionworks Big Hitter VR Game at the 2017 and 2018 Little League Baseball® World Series. The VR game allows fans to walk into a virtual ballpark, step up to the home plate, and hit a homerun with a real baseball bat.