Tag: Sports
AT&T – Jordan Spieth PGA Experience

AT&T – Jordan Spieth PGA Experience

by Alvin Manalac April 18, 2019 AR, Entertainment, LBE/Theme Parks, Marketing, Sports

AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am.

 

 

AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience.

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Dallas Mavericks – Billboard AR

Dallas Mavericks – Billboard AR

by Alvin Manalac AR, Entertainment, Sports

Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Luka Magic and Augmented Reality!

 

 

The Dallas Mavericks rookie Luka Dončić, who has dazzled on the court all season is now making moves off the court thanks to “augmented reality” technology.

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Snapchat Nike AR Lebron James

Snapchat Nike AR Lebron James

by Alvin Manalac April 11, 2019 AR, Entertainment, Marketing, Sports

Project Brief

 

 

Fishermen Labs was approached by Nike to create a one of a kind AR experience to welcome LeBron James to Los Angeles. The Client asked to create a unique moment for shoppers at the Foot Locker House of Hoops in Hollywood by bringing LeBron to life through the use of a Snapchat Marker Tracking Lens. Fishermen Labs collaborated with On Board Experiential Agency and Nike to design and install a larger than life mural that would serve as the canvas for the AR experience. Snapchat users could then unlock the lens in-store, point their devices at the art piece, and watch LeBron come to life and recreate one of his most iconic dunks as a Laker.

 

 

 

 

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Visa: Shoot for the Starz

Visa: Shoot for the Starz

by Alvin Manalac AR, Entertainment, Marketing, Sports

BRIEF

 

INITION were delighted to work with Visa to develop an interactive solution that would engage guests and fans at the renowned FIFA World Cup 2018 event in Moscow.

Using technology to add interest, Visa wanted to offer a unique experience. The brief was fairly open, but the solution needed to: reflect the Visa brand, be football related, as well as shareable on social media. It also needed to provide an attractive spectacle in the lobby of the Marriott Hotel for the duration of the games.

 

 

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Adidas Tour360 AR

Adidas Tour360 AR

by Alvin Manalac March 27, 2019 360, AR, Marketing, Retail, Sports

Gate Reality teamed up with PGA Pro Patrick Keenan as part of the AR experience of the adidas golf’s brand new TOUR360 app. Users get to explore adidas golf’s most popular shoe close up wherever they are, and see a PGA golfer take a swing on their desk.

 

View full behind the scene video here:

 

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XR Soccer Prototype

XR Soccer Prototype

by Rick February 21, 2019 AR, Sports
Jaguar – Feel Wimbledon

Jaguar – Feel Wimbledon

by Rick September 26, 2018 VR, Automotive, Sports

Jaguar – Feel Wimbledon: Featuring Andy Murray  – A hyperreal moment-in-time that puts you inside the mind of a champion by VR studio Hammerhead

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Sleep Number – Super Bowl Football Game

Sleep Number – Super Bowl Football Game

by Rick September 25, 2018 VR, Sports

Sleep Number – Super Bowl Game: Sleep Number Celebrates Super Bowl 2018 with Biggest VR Football Game Ever Created.

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Visionworks – Little League Baseball Activation

Visionworks – Little League Baseball Activation

by Rick VR, Sports

Visionworks – Little League Baseball Activation: Baseball fans are getting the chance to test their skills in the Visionworks Big Hitter VR Game at the 2017 and 2018 Little League Baseball® World Series. The VR game allows fans to walk into a virtual ballpark, step up to the home plate, and hit a homerun with a real baseball bat.

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Sports Illustrated – Team USA Rowing Team

Sports Illustrated – Team USA Rowing Team

by Rick September 20, 2018 360, Sports

Sports Illustrated – Team USA Rowing Team: We were commissioned by Sports Illustrated to shoot the world’s most successful women’s rowing team, Team USA Women’s Eight during one of their training sessions for the exclusive Olympic edition.

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