The Weavr Experience
Revolutionising The Esports Audience Experience
In January 2019, a group of six organisations came together to answer the Government’s call to develop the next generation of immersive experiences. It is part of the Industrial Strategy Challenge Fund’s audience of the future programme, delivered through UK Research and Innovation.
The project is creating a new platform that utilises historical and live gameplay data to transform how remote audiences experience esports.
McDonald’s Brand Virtual Pit Crew Challenge
Brand Virtual Reality Sports Activation
In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality sports game on the (not yet publicly available) HTC Vive.
Samsung: Snowboard VR
Unit9 and Cheil Worldwide present a thrilling 4D Snowboarding VR experience for the 2018 Winter Olympics
Samsung: Snowboard VR takes users through a hyper-real journey complete with vast canyons, sheer rock cliff, and a gravity defying ‘world in the sky’. Before donning the VR headsets, users at the 2018 Winter Olympics stood on a physical snowboard which replicated the movements of the snowboard in the VR scene, providing a deeper sense of immersion.
Ford: The Psychology of Performance
The Psychology of Performance
The Psychology of Performance is a collaborative research project between UNIT9, King’s College London and Ford Performance, investigating the effects of high-performance race car driving on the brain. The hypothesis is that by understanding professional race car drivers’ mental capacity, we can learn how to better perform in other challenging real life situations. And by training ourselves to adopt such a high-performance mindset, we can better cope.
So working with Ford Performance – the motorsport branch of the US car maker – UNIT9 and and King’s College London teamed up with OATH and Mindshare to develop a top-of-the-range EEG brain scanner to carry out an experimental study.
Modelo UFC Fighting Spirit
Modelo and UFC Fans Celebrate the Fighting Spirit with VR Campaign – Sports Fan Activation
Constellation Brands elevates the beer category with quality, high-end beers that meet the consumers’ evolving preferences. One of their great beer brands is Modelo Especial. Modelo Especial is a beer born with the Fighting Spirit since 1925. And one of their key partnerships to bring the Fighting Spirit to life is the Ultimate Fighting Championships (UFC).
AT&T – Jordan Spieth PGA Experience
AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am.
AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience.
Dallas Mavericks – Billboard AR
Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Luka Magic and Augmented Reality!
The Dallas Mavericks rookie Luka Dončić, who has dazzled on the court all season is now making moves off the court thanks to “augmented reality” technology.
Snapchat Nike AR Lebron James
Fishermen Labs was approached by Nike to create a one of a kind AR experience to welcome LeBron James to Los Angeles. The Client asked to create a unique moment for shoppers at the Foot Locker House of Hoops in Hollywood by bringing LeBron to life through the use of a Snapchat Marker Tracking Lens. Fishermen Labs collaborated with On Board Experiential Agency and Nike to design and install a larger than life mural that would serve as the canvas for the AR experience. Snapchat users could then unlock the lens in-store, point their devices at the art piece, and watch LeBron come to life and recreate one of his most iconic dunks as a Laker.
Visa: Shoot for the Starz
INITION were delighted to work with Visa to develop an interactive solution that would engage guests and fans at the renowned FIFA World Cup 2018 event in Moscow.
Using technology to add interest, Visa wanted to offer a unique experience. The brief was fairly open, but the solution needed to: reflect the Visa brand, be football related, as well as shareable on social media. It also needed to provide an attractive spectacle in the lobby of the Marriott Hotel for the duration of the games.
Adidas Tour360 AR
Gate Reality teamed up with PGA Pro Patrick Keenan as part of the AR experience of the adidas golf’s brand new TOUR360 app. Users get to explore adidas golf’s most popular shoe close up wherever they are, and see a PGA golfer take a swing on their desk.
View full behind the scene video here: