Tag: Sports
Red Bull Flugtag VR Game

Red Bull Flugtag VR Game

by Alvin Manalac December 9, 2020 VR, Entertainment, Sports

Client – Red Bull

In the middle of the ’80s of the last century Dietrich Mataschitz, inspired by functional drinks from the Far East, founded Red Bull company. He created not only a new product but also a unique marketing concept.

Red Bull Energy Drink had its debut on the Austrian market on the 1st of April 1987. At this moment, a brand new category of drink products has been created – energy drinks. Only in 2019 – 7,5 billion Red Bull cans were sold around the world.

Source: Red Bull

 

 

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Danny Macaskill’s VR Ride Out

Danny Macaskill’s VR Ride Out

by Alvin Manalac November 11, 2020 360, VR, Entertainment, Sports

A VR EXPERIENCE LIKE NO OTHER.

Over the last 10 years, hundreds of millions of people across the globe have perched on the edge of their seats, gathered around screens of pretty much every size, watching the mind-blowing and iconic videos of Danny MacAskill.

Fortunately for Danny and luckily for Cut Media, they’ve been behind the camera for many of these epic films; from the early days as a one-man band working on Industrial Revolutions to the iconic Imaginate and Wee Day Out films for Red Bull. Then after graduating from Danny Daycare in 2019 came another hugely successful collaboration with Red Bull; this year’s Gymnasium.

 

 

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Nike Hyperdunk+ Experience

Nike Hyperdunk+ Experience

by Alvin Manalac May 14, 2020 AR, Entertainment, Marketing, Retail, Sports
  • An experience exclusive to Nike’s 2012 Festival of Sports in Shanghai
  • Trigger developed an event-based app which gives consumers an exclusive look in-to Nike’s latest technology-packed shoe, the Hyperdunk+
  • Hyperdunk+ video commercial featuring LeBron James plays in AR space
  • Entire app localized in Chinese to use as a tool to help promote more involvement in sports across China
  • Local Trigger employees staffed the event booth to guide attendees through the experience

 

 

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The Weavr Experience

The Weavr Experience

by Alvin Manalac January 24, 2020 VR, Entertainment, Sports

Revolutionising The Esports Audience Experience

In January 2019, a group of six organisations came together to answer the Government’s call to develop the next generation of immersive experiences. It is part of the Industrial Strategy Challenge Fund’s audience of the future programme, delivered through UK Research and Innovation.

The project is creating a new platform that utilises historical and live gameplay data to transform how remote audiences experience esports.

 

 

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McDonald’s Brand Virtual Pit Crew Challenge

McDonald’s Brand Virtual Pit Crew Challenge

by Alvin Manalac November 30, 2019 VR, Automotive, Entertainment, Marketing, Sports

Brand Virtual Reality Sports Activation

In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality sports game on the (not yet publicly available) HTC Vive.

 

 

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Samsung: Snowboard VR

Samsung: Snowboard VR

by Alvin Manalac September 20, 2019 VR, Entertainment, Sports

Unit9 and Cheil Worldwide present a thrilling 4D Snowboarding VR experience for the 2018 Winter Olympics

Samsung: Snowboard VR takes users through a hyper-real journey complete with vast canyons, sheer rock cliff, and a gravity defying ‘world in the sky’. Before donning the VR headsets, users at the 2018 Winter Olympics stood on a physical snowboard which replicated the movements of the snowboard in the VR scene, providing a deeper sense of immersion.

 

 

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Ford: The Psychology of Performance

Ford: The Psychology of Performance

by Alvin Manalac August 3, 2019 VR, Automotive, Sports, Training

The Psychology of Performance

The Psychology of Performance is a collaborative research project between UNIT9, King’s College London and Ford Performance, investigating the effects of high-performance race car driving on the brain. The hypothesis is that by understanding professional race car drivers’ mental capacity, we can learn how to better perform in other challenging real life situations. And by training ourselves to adopt such a high-performance mindset, we can better cope.

So working with Ford Performance – the motorsport branch of the US car maker – UNIT9 and and King’s College London teamed up with OATH and Mindshare to develop a top-of-the-range EEG brain scanner to carry out an experimental study.

 

 

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Modelo UFC Fighting Spirit

Modelo UFC Fighting Spirit

by Alvin Manalac June 3, 2019 VR, Entertainment, Marketing, Sports

Modelo and UFC Fans Celebrate the Fighting Spirit with VR Campaign – Sports Fan Activation

 

 

 

 

Constellation Brands elevates the beer category with quality, high-end beers that meet the consumers’ evolving preferences. One of their great beer brands is Modelo Especial. Modelo Especial is a beer born with the Fighting Spirit since 1925. And one of their key partnerships to bring the Fighting Spirit to life is the Ultimate Fighting Championships (UFC).

 

 

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AT&T – Jordan Spieth PGA Experience

AT&T – Jordan Spieth PGA Experience

by Alvin Manalac April 18, 2019 AR, Entertainment, LBE/Theme Parks, Marketing, Sports

AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am.

 

 

AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience.

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Dallas Mavericks – Billboard AR

Dallas Mavericks – Billboard AR

by Alvin Manalac AR, Entertainment, Sports

Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Luka Magic and Augmented Reality!

 

 

The Dallas Mavericks rookie Luka Dončić, who has dazzled on the court all season is now making moves off the court thanks to “augmented reality” technology.

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