The story of how Vans World became the first branded experience to hit 100M+ visitors on Roblox.

01 Task

Build a fully gamified world, focused on fun with customizable elements. Use player feedback to drive update planning.

02 Action

The Gang built a skateboarding paradise on Roblox and fully integrated the game loop into every aspect of the experience. Players have fun earning points and customizing their character while engaging with core brand elements. This is a world that players want to come back to over and over.

03 Update Planning

The overarching request from players via discord was an additional customizable transportation. The Gang built in an unlockable BMX mode that is now one of the most popular features in this game.

04 Results

Vans World has been one of the most successful brand experiences in the metaverse.

COMPANY: The Gang