Nike Hyperdunk+ Experience

Trigger

  • An experience exclusive to Nike’s 2012 Festival of Sports in Shanghai
  • Trigger developed an event-based app which gives consumers an exclusive look in-to Nike’s latest technology-packed shoe, the Hyperdunk+
  • Hyperdunk+ video commercial featuring LeBron James plays in AR space
  • Entire app localized in Chinese to use as a tool to help promote more involvement in sports across China
  • Local Trigger employees staffed the event booth to guide attendees through the experience

 

 

 

 

Trigger created an event-based app that gave Chinese consumers an exclusive look in-to the sophisticated technology embedded into the soles of Nike’s latest Hyperdunk+ shoe.

The app was a showcase digital experience at Nike’s 2012 Festival of Sports held at the renown Shanghai Stadium Sports Complex. The festival is held annually to encourage participation in sports throughout China. Built specifically for the event, visitors could use an iPad to see real time X-Ray views of the shoe and simulate sensor activity within the sole to imitate real world activities such as running, basketball and other sports.

 

 

 

 

The app was filled with eye-catching AR animations, including a 3D Hyperdunk+ shoe with an animated sensor, four interactive sensors, an AR commercial featuring LeBron James and the option to purchase the shoe. Each of the shoe’s four interactive hotspots featured its own unique animations and floating AR detailed text, while the fourth hotspot was a demo of the shoe’s Track My Game feature, which simulated how the shoe would track your stats as you play a game of basketball.

 

 

 

 

Trigger’s very own mixed reality experts staffed the Nike booth as ambassadors to guide thousands of attendees through the experience over the 4-day event.

STUDIO: Trigger

AR, Entertainment, Marketing, Retail, Sports May 14, 2020 by Alvin Manalac