Augmented reality is one of the rising trends in healthcare. However, just as every breakthrough technology, before its widespread adoption, it has to go through an experimental phase, during which new ways of use are discovered and the technology is perfected. For the best results, close cooperation between the tech industry and healthcare professionals is essential. It can benefit both parties: tech companies can receive valuable feedback and get to know the point of view of end-users, and medical personnel can take advantage of the innovations in their daily work.

Apptension has experienced the many benefits of this approach to MedTech product development themselves, during the creation of an experimental augmented reality app aimed for hand surgeons.

 

 

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Challenge

Network Rail Training provides a range of safety critical courses for those operating on the UK railways. The Controller of Site Safety (COSS) is a person qualified with Network Rail to ensure safe practice for work occurring on or near rail infrastructure. The primary role of COSS is to setup a safe system of work to protect staff from trains and trains from staff and rail-side activities. The main challenge for this project was that engagement levels with traditional COSS training were low.

 

 

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As a renowned manufacturer of innovative plastic products for pets, Moderna is continually striving to develop new and innovative products that are both functional and design-led.

 

 

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CHALLENGE

Automotive and AEC industries are one of the busiest sectors in global business putting a lot of attention into 3D visualizations. In recent years, Real-Time technology has boomed exponentially with its growing demand for interactive configurators and training solutions. That originated an idea of the web-based solutions (WebGL) with its access to the wider audience and potential users. However, there is still limited access to real-time interactive platforms giving not much room for players who would want to produce hyper-realistic visuals, which are crucial in this industry.

One of them is a fully interactive 3D virtual show and the real-time customizable configurators. PureWeb, the company behind the 3D cloud-scale streaming technology, is looking for ways to optimize huge 3D data and stream it online without any limitations. However, the internet speed in some parts of the globe can still be an issue when viewing high-quality 3D mesh!

 

 

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Sector 5 Digital (S5D) created a competitive flight simulator using a full motion base, the Vive Pro, and a massive database to help drive the future design of flight controls using data analytics.

 

CHALLENGE

Bell is looking to define the future of technology and transportation. An important part of this is honing in on how current flight controls can be designed moving forward to be the most intuitive for the average user. To get that information S5D need to not only put the general population through realistic flight simulators, but do so with varying flight sticks to compare, and collecting a colossal amount of data. Once they have a platform to facilitate that data collection, they then need to get the most amount of valuable user interaction and through-put possible.

 

 

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Galderma partnered with Sector 5 Digital (S5D) to create an immersive motion-based VR experience to take their anatomy training to the next level in order to teach doctors and injectors who are non-physicians how to inject safely and effectively for optimal patient results.

 

CHALLENGE

• Galderma had already heavily invested in the use of cadavers and other training labs, but when they polled their injector trainees, they weren’t retaining and learning the information as much as Galderma wanted.

• They looked at this as an opportunity to adopt new adult learning principles by utilizing leading edge technology to enhance their customer’s educational opportunities.

 

 

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STRATASYS’ RESPONSE TO THE COVID 19 CRISIS:

DIGITAL TRANSFORMATION IN RECORD TIME LEVERAGING VISIONARIES 777 AR PACKAGED SOLUTION FOR GLOBAL PRODUCT LAUNCH

Exceeded target of downloads by distributors, customers and internal staff in first week since AR app launch.

 

 

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Online COVID-19 PPE training for NHS workers

The Cineon team responded to the coronavirus pandemic by rapidly making new personal protective equipment (PPE) training for NHS staff set in a ‘Virtual Hospital’.

Assisted by the University of Exeter Cineon were able to rapidly switch focus and create this training in just three weeks.

The online training was based on VR tuition created by Cineon, which teaches nuclear workers how to use protective clothing. It was recreated for online use, for easy access by NHS workers. It was based upon the most up-to-date Public Health England guidance and was free to access.

 

 

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THE CHALLENGE

Network Rail owns and operates the railway infrastructure in England, Wales, and Scotland covering 20,000 miles of track, 40,000 bridges and viaducts, and thousands of tunnels, signals, level crossings, and points. Level crossings, also known as railroad crossings or train crossings, are a core concern for Network Rail as they work to improve safety and increase the railway network. In the last seven years, there have been more than 2,000 incidents involving young people at level crossings and five fatalities. VR based online learning is a solution which can aid in solving this issue.

There are over 6,000 level crossings across the network. While infrastructure technology has greatly improved the safety at level crossings, Network Rail wanted to further improve upon the safety of level crossings by reaching out effectively to at-risk demographics, such as young people aged under 25.

 

 

 

 

LOW ATTENTION SPANS, HIGH RISK ENVIRONMENT

Level crossings are high risk environments where even the smallest lack of attention can lead to a fatal accident. Network Rail conducted a survey which revealed that a third of young people use their mobile while crossing the railway – so making innovative, emotive, and visual content that viscerally captured the danger of level crossings central to the safety campaign, was crucial.

 

CURRENT MATERIALS NOT ENGAGING

Where information delivery is as important as the message, Network Rail wanted to ensure that their public safety message utilised the full capability of commonplace smartphones. In addition, the campaign needed to incorporate highly emotional interview footage in an multi-sensory environment that could be repeated and discussed in a experiential way – and more than that expected from a safety leaflet or a guide.

 

 

 

 

THE SOLUTION

EON Reality worked with Network Rail to create the world’s first virtual reality safety application for level crossings to encourage online learning aimed at younger generations. This application was designed to engage millennials and generation Z with a relevant story-driven app, available across millions of mobile devices to raise awareness, while still applying the organization’s key message “Stop, Look, Listen, Live”. The app, called ‘Network Rail – Level Crossings’ warns of the consequences when acting carelessly around level crossings through a series of online learning based first-person Virtual Reality experiences.

Each carefully animated episode used 100s of visual and aural references from real-world level crossings in order to apply the highest possible production standards in order to make the safety messages completely believable and engaging. Each animated story is then followed by videos the in-app VR cinema, displaying harrowing interviews conducted with affected families and safety experts.

 

 

 

 

A NEW BREED OF PUBLIC SAFETY AWARENESS CAMPAIGN

In keeping with Network Rail’s Railway Upgrade Plan and their commitment to infrastructure expertise, their latest public safety campaign needed to be clever, utilize fast knowledge transfer and the latest visual storytelling methods, all while keeping content engaging and realistic.

“Network Rail – Level Crossings” achieves this by combining online learning solutions such as virtual reality, video, CGI and bite-sized story content with the mass market of smartphones capable of running high resolution visuals.

 

 

 

 

USING VR WORLDS TO TELL REAL WORLD STORIES

Younger age groups who engage every day on their mobiles expect strong graphics, believable stories that directly address them in a way which is honest and authentic. Network Rail wanted to ensure that real-world stories from people affected by the stories were not only engaging, but immersive and high-impact online learning simulations.

 

 

 

 

THE RESULTS

The iOS and Android VR CGI app “Network Rail – Level Crossings” provides a nationally relevant, vital public safety campaign as part-simulation, part first-person story.

The use of virtual reality encourages younger people to connect mentally and emotionally with staying safe at level crossings and in turn, helps key safety messages be remembered more effectively by providing immersive, powerful experiences on mobile.

 

 

STUDIO: EON Reality

THE CHALLENGE

Saudi Aramco was looking to improve the quality of their training while simultaneously reducing training costs and boosting knowledge retention. They focused on areas where traditional classroom training does not give the hands-on experience that is crucial for learning complicated topics such as geology and facilities planning. To do this Aramco wanted to simulate their processes in Virtual Reality while giving their trainees real-time feedback and interfacing with their existing geoscience applications. Additionally, the Virtual Reality environment had to scale from running on a laptop to a 3D powerwall and an immersive Virtual Reality environment.

 

 

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