Diesel – The Edge
Diesel – The Edge: At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign is deployed all over the world in shopping centres.
Vertical Reality – ADIDAS Terrex VR experience
Adidas Terrex: Blood replaces chalk stains that mark razor-thin granite edges.With each movement climbers Delaney Miller and Ben Rueck feel the skin burning from their fingertips.They are also surrounded by 16 GoPros as well as a team of pioneering photographers and software technicians.