Tag: Retail
Worldpay: Real Payments in Virtual Reality

Worldpay: Real Payments in Virtual Reality

by Alvin Manalac March 15, 2019 VR, Retail

BRIEF

To explore the future of virtual reality in a retail setting, Worldpay were looking to create a proof-of-concept piece that would allow users to purchase items securely in a virtual environment.

 

From research conducted, Worldpay found that Brits are very interested in VR for the future of shopping experiences, with 58% of respondents expressing interest in the broader use of VR technology in retail, for example trying on an item of clothing in a virtual store.

 

While research suggested the UK is falling behind in adoption of virtual reality in the mainstream than other global markets, Worldpay were looking to explore the medium and establish themselves as leaders in innovation and forward-thinkers in considering the next generation of payments.

(more…)

Diesel – The Edge

Diesel – The Edge

by Rick October 14, 2018 VR, Retail

Diesel – The Edge: At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign is deployed all over the world in shopping centres.

(more…)

Telenet – Testing Digital Signage

Telenet – Testing Digital Signage

by Rick March 19, 2018 VR, Retail

Telenet – Digital Signage: Aeroplane was asked to visualize the digital signage in Virtual Reality, working and playing the right video content in a conceptual retail environment before it was built.

(more…)

Colryut Group – Market Research

Colryut Group – Market Research

by Rick VR, Retail

Colryut Group – Market Research: Aeroplane enabled OKay and Achilles Design, our partnering design agency, to get real feedback and user evidence on their shopping concepts by building an immersive shopping experience for market research.

(more…)

Vertical Reality – ADIDAS Terrex VR experience

Vertical Reality – ADIDAS Terrex VR experience

by Rick February 27, 2018 VR, Retail, Sports

Adidas Terrex: Blood replaces chalk stains that mark razor-thin granite edges.With each movement climbers Delaney Miller and Ben Rueck feel the skin burning from their fingertips.They are also surrounded by 16 GoPros as well as a team of pioneering photographers and software technicians.

(more…)