Your wildest dream has finally come true. For the reaveal of its newest collection, Etam gave fashionistas the opportunity to have their own private catwalk show.

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Intro

Cubicle Ninjas (CN) developed the Impossibly NYX VR Experience to completely transform the makeup consultation experience of NYX customers. They wanted an innovative, consumer-oriented experience that would switch up the makeup retail game, and that’s exactly what Cubicle Ninjas delivered.

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For the launch of their newest collection, Midwest Immersive partnered with street-wear brand, Kim Products, to create a limited-edition Snapchat Lens for the launch of her latest collection, Saturday Night Heartbreak.

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The Challenge

The creation of a tool for national and international exhibitions to virtually show the fabrics dynamically inserted in special home environments scenes with an enhancement of the material aspects such as softness, shine and texture.

The Customer

Alessandro Bini – Tessuti d’Italia, is a company that well represents the great Italian textile excellence. In the heart of Italy, the Bini family cherishes a passion for fabrics that has been handed down from generation to generation, creating fine fabrics that represent the synthesis between tradition and innovation.

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The Challenge

Give an effective preview of fabrics applied to the facades of buildings. The high technological content of Syntarqui products has led the company to find the most effective and efficient way to present architects and designers the wide range of use of their articles.

The Customer

The constant activity of research and development combined with the creativity that has always distinguished the company represent the essence enclosed in Syntarqui products, 100% made in Italy technical fabrics able to guarantee perfect light control, energy saving and aesthetic quality. From glass applications to furniture components, from interior separation walls to architectural facades: thanks to Syntarqui, architects and designers can create endless design solutions.

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Pioneering VR Sales Tool

At Unite LA, a proof of concept for Salesdrive showed the capabilities of the tool. A sales scenario played out using HP Z VR Backpacks.

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• Last November 2019, Adidas launched augmented reality (AR) footwear try-on in its iOS app to let customers virtually try on its most iconic models and the app to let customers virtually try on its most iconic models and the recently launched Alphaedge 4D running shoes.
• To launch the feature Adidas has partnered with Vyking, an AR try-on technology company specialized in AR solutions for e-commerce and digital retail.
• The AR try-on experience for the Alphaedge 4D Star Wars model even features a live Death Star circling the shoes.
• Download the Adidas app and go to any of the product pages of the Alphaedge shoes, point your smartphone towards your feet and you’ll see the virtual models appear.
• Vyking’s software tracks your foot movements, making the virtual try-on experience run in real-time with or without your shoes on.

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Virtual Reality, Real insights

Vobling teamed up with the leading eye tracking company, Tobii, in a mission to build the world’s first Virtual Reality eye tracking analytics platform for Unity 3D. This platform tracks the way consumers and users react and behave in retail, training, medical, industrial and other environments created in VR.

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Start VR has produced a unique virtual reality retail experience that showcases the vision of surfing innovator Hayden Cox in conjunction with Chris Grainger Films. The HaydenShapes VR Experience highlights the design stages, product range and new showroom

Samsung GearVR Headsets were implemented into their flagship Mona Vale store to present a first-hand experience of the boards being built; wowing customers with its modern design, craftsmanship and innovative use of technology.

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OBJECTIVE

• To showcase Pernod Ricard’s acclaimed wines
• Increase awareness of Brancott and St. Hugo’s
• Create an app for use at the vineyard and in the app store
• Generate wine sales through in-app purchases
• Build a premium “1-to-1” and “1-to-many” sales activation.

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