BRIEF

To explore the future of virtual reality in a retail setting, Worldpay were looking to create a proof-of-concept piece that would allow users to purchase items securely in a virtual environment.

From research conducted, Worldpay found that Brits are very interested in VR for the future of shopping experiences, with 58% of respondents expressing interest in the broader use of VR technology in retail, for example trying on an item of clothing in a virtual store.

While research suggested the UK is falling behind in adoption of virtual reality in the mainstream than other global markets, Worldpay were looking to explore the medium and establish themselves as leaders in innovation and forward-thinkers in considering the next generation of payments.

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Diesel – The Edge: At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign is deployed all over the world in shopping centres.

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Telenet – Digital Signage: Aeroplane was asked to visualize the digital signage in Virtual Reality, working and playing the right video content in a conceptual retail environment before it was built.

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Colryut Group – Market Research: Aeroplane enabled OKay and Achilles Design, our partnering design agency, to get real feedback and user evidence on their shopping concepts by building an immersive shopping experience for market research.

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Adidas Terrex: Blood replaces chalk stains that mark razor-thin granite edges.With each movement climbers Delaney Miller and Ben Rueck feel the skin burning from their fingertips.They are also surrounded by 16 GoPros as well as a team of pioneering photographers and software technicians.

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