The application is a virtual presentation of the latest S 1000 RR model, a high speed motorcycle from the BMW Group. In its third generation, the new bike has significantly improved performance over its predecessors due to a series of highly innovative changes to its motor. The two scenes of the application illustrate these changes and showcase the overall aesthetic and technological beauty of the motorcycle.

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3D Food And Drink: Solving the Limitations of Print Menus

Imagine walking into a new restaurant, viewing the menu, and having any questions about the food items answered at the push of a button.

This is the kind of transformative dining experience that Toronto-based augmented reality (AR) agency Upcoming Media Inc. is creating with 3D Food And Drink, a ground-breaking app that uses modern innovations to enhance traditional restaurant menus and marketing strategies in the food and beverage industry.

With 3D Food And Drink, restaurants, hotels, caterers, and other hospitality professionals can provide their customers with interactive 3D AR experiences that elevate the dining experience while increasing their bottom line.

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Gate Reality teamed up with PGA Pro Patrick Keenan as part of the AR experience of the adidas golf’s brand new TOUR360 app. Users get to explore adidas golf’s most popular shoe close up wherever they are, and see a PGA golfer take a swing on their desk.

View full behind the scene video here:

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BRIEF

To explore the future of virtual reality in a retail setting, Worldpay were looking to create a proof-of-concept piece that would allow users to purchase items securely in a virtual environment.

From research conducted, Worldpay found that Brits are very interested in VR for the future of shopping experiences, with 58% of respondents expressing interest in the broader use of VR technology in retail, for example trying on an item of clothing in a virtual store.

While research suggested the UK is falling behind in adoption of virtual reality in the mainstream than other global markets, Worldpay were looking to explore the medium and establish themselves as leaders in innovation and forward-thinkers in considering the next generation of payments.

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Diesel – The Edge: At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign is deployed all over the world in shopping centres.

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Telenet – Digital Signage: Aeroplane was asked to visualize the digital signage in Virtual Reality, working and playing the right video content in a conceptual retail environment before it was built.

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Colryut Group – Market Research: Aeroplane enabled OKay and Achilles Design, our partnering design agency, to get real feedback and user evidence on their shopping concepts by building an immersive shopping experience for market research.

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Adidas Terrex: Blood replaces chalk stains that mark razor-thin granite edges.With each movement climbers Delaney Miller and Ben Rueck feel the skin burning from their fingertips.They are also surrounded by 16 GoPros as well as a team of pioneering photographers and software technicians.

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