Paint My Plane VR
Paint My Plane is a fun, innovative VR experience built for the Samsung Odyssey where the aircraft is a blank canvas on which users can design their own liveries.
FABER-CASTELL: Endless Forest
Faber-Castell makes over 2 billion pencils every year, and is one of the world’s largest office supply companies. Applying the principle of social responsibility towards business partners and the community, and prioritizing the continuous search for ecological processes and materials that contribute to the conservation of the planet, Faber-Castell put out a line of eco-friendly pencils made of 100% reforested wood. To advertise the product, the company launched an app called “Endless Forest,” created by David agency and developed by VZ Lab.
Criminal Justice Network
Mass incarceration is not only inhumane, it’s also against the law. Thousands of people are locked up without trial due to cracks in the penal system of Brazil, which is already the third largest prison population in the world.
It’s for these reasons that JWT was approached by Justice Network to create a campaign and publish a manifesto containing four requests for prisoners:
- A remand hearing granted within 24 hours
- Immediate release of people who’ve already served their time
- No new inmates allowed into overcrowded prisons
- Pregnant women or with children under 12 be allowed to wait for trial outside prison
Children have always been scared of shots. It was with that in mind that Ogilvy Brazil developed a project for Hermes Prdini Laboratory to immerse children in a game-like universe and make getting a shot less traumatic for them. In order to develop the content and ensure the best VR quality, Ogilvy Brazil challenged VZ Lab to create a story that could ease the kids’ fear of needles.
Audi Enter Sandbox
Audi Norway have teamed up with creative agency, Pol, and digital production house, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0.
The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track. The sand is then carefully scanned by a depth-sensing camera, from which a virtual world is rendered. Having built the track, drivers then buckle up in the new Audi Q5, which becomes a portal to the virtual world they just created. The size of the jumps and the challenge of the course are all dictated by the sandy self-made chicanes.
Audi Quattro Coaster
Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.
British Airways Club Suite VR
British Airways wanted to bring their new Club Suite to life in VR, using this interactive medium to celebrate the plethora of new features that their Business Class passengers on the Airbus A350-1000 will be able to enjoy.
AT&T – Jordan Spieth PGA Experience
AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am.
AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience.
Dallas Mavericks – Billboard AR
Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Luka Magic and Augmented Reality!
The Dallas Mavericks rookie Luka Dončić, who has dazzled on the court all season is now making moves off the court thanks to “augmented reality” technology.
General Mills – Bees and Trees AR Game
General Mills On-Pack Interactive AR Promotion for Cheerios and Nature Valley – Support the Bees and Trees Campaign
General Mills partnered with Groove Jones to create multiple AR experiences for two of their top selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives.