Street art and augmented design combined into a previously unseen, exclusive experience.

The new Desperados limited edition, created with the 9ème Concept collective, combines street art and augmented design into a previously unseen, exclusive experience.

 

 

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AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist

AR and VR experience for Santos de Cartier launch

In November 2018, Cartier launched their newly redesigned Santos de Cartier watch. The challenge we had was to portray in today’s world the pioneer and bold spirit of a watch created in 1904.

The design was bold for its time, not just because it was a wrist watch, during an era when men used pocket watches, but also, because of its industrial motifs, like the apparent screws of the design and its squared face. Louis Cartier created it to help the aeronautic pioneer Santos-Dumont in his quest to conquer the skies. Santos-Dumont is considered by most Europeans as the first man to fly an aircraft, even before the Wright brothers.

 

 

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Prada launched its iconic perfume L’Homme Prada and La Femme Prada with PRADAxPRADA, its first interactive virtual reality film, available on Oculus Store, App Store and Google Play Store.

 

Through a transitional series of scenes and experiences – each one offering glimpses into the narrative and aesthetic codes of La Femme Prada and L’Homme Prada – PRADAxPRADA is a metaphor of the paradoxical and multi-faceted human nature.

 

 

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CAVE is a coming-of-age tale set 12,000 years in the past, when stories were told around a campfire and the history of our ancestors was written on the walls of caves. Using the latest in experiential technology, the piece is designed from the ground up to challenge the status quo around how audiences collectively experience immersive arts and entertainment.

 

 

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In an ongoing collaboration with the team at Conde Nast Traveler, Koncept VR had the pleasure of accompanying them on a week-long expedition around the beautiful island of Aruba. The intention was to somehow capture the unique connection of nature and culture that gives Aruba its world-renowned charm.

 

 

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Introduction

 

Dinosaurs are one of the most marvel-worthy examples of prehistoric life on Earth. Yet, as fascinated as humans are by these creatures, we rarely get to interact with them in meaningful ways. Sure, you can visit the nearest Museum of History, but seeing plastic sculptures just isn’t enough to quench the desire to see a real, live dinosaur. People crave a more realistic experience.

 

 

 

Cubicle Ninjas wanted to change this narrative and make the world of dinosaurs much more interactive and realistic… and therefore, much more fun. Enter RoAR: a one of a kind, intimate experience with some of the most impressive creatures to ever grace this planet. Not only is it awe-inspiring to see these animals in such impressive detail, to scale, and so close up, but it’s also an informative experience that acts as a valuable learning opportunity.

 

 

 

 

Challenge

 

Dinosaurs have been dead for a long, long time, yet humans remain fascinated by them to this day. Bringing these animals back to life for a modern audience was a daunting, but worthwhile task. Creating plastic replicas or hanging up a set of bones just doesn’t cut it anymore! The audience needed something more to witness how these creatures truly moved, breathed, and lived. While science is clearly a long way from making a real-life dinosaur, there was potential to create this experience virtually. But how?

 

 

 

Solution

 

After careful consideration, it became clear that augmented reality (AR) was the answer. As such, Cubicle Ninjas mobilized to bring dinosaurs back to life with cutting-edge AR technology. With only the use of a smartphone, the RoAR application allows users to watch as massive dinosaurs take over their real-world environments. Simply move the smartphone around in any direction, wherever you are, to discover dinosaurs and watch them move around whatever environment you’re already in.

 

 

 

 

The user can walk around to see different angles of the dinosaur, take screenshots to show their friends their adventures, and scan the room to discover more and more animals. This is highly interactive and engaging, making it a welcome change from how we normally observe dinosaurs- just looking at a bunch of bones! This allows the user to observe realistic flesh and behaviour, which is so much more valuable as a learning experience.

 

 

 

Features

 

Each of the dinosaurs was created as a 3D model that has the capacity to interact with whatever environment the user is in. Designed with accurate colors, patterns, structures, textures, and movements, this experience appears to be incredibly realistic. The app demonstrates hyper-realistic pterodactyls flying around the room, triceratops charging at the user, and velociraptors hunting around the environment. There are multiple types of dinosaurs available for discovery, including the most popular, like the Alamosaurus, and some intriguing lesser known species, such as the Utahraptor. Each 3D model is as detailed as the next and has its own unique behaviors to perform for the user. This makes for a captivating experience and one that the user will return to again and again, to observe the dinosaurs in different environments.

 

 

 

As an added touch, as the user watches the animals, the app features informational callouts, including the animal’s name, scientific name, diet, weight, length, and period. This allows users to learn more about their favorite creatures and provides clarity about some of the lesser-known dinosaurs.

 

Conclusion

 

Having the prehistoric world come to life at your fingertips is a thrill that was never available to the consumer market before RoAR. Getting up close and personal to interact with living, breathing, and moving ancient dinosaurs in the environment of your choice is absolutely mesmerizing. Cubicle Ninjas shattered all expectations by merging new AR capabilities with some of the oldest creatures known to man.

 

 

 

 

STUDIO: Cubicle Ninjas

Cubicle Ninjas (CN) developed Guided Meditation VR to help people better manage their anxiety and live more mindfully.

 

 

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The Lurie Children’s Hospital is one of the top pediatric providers in the Midwest, treating Chicago’s kids with the highest-quality care in a setting that offers the latest innovations in medical technology.

Midwest Immersive found the perfect opportunity to put on a Virtual Reality experience for the kids at an “Unmasking the Future”-themed prom the hospital hosted. The event was a masquerade-themed event for kids that are restricted to the confines of the hospital.

 

 

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Virtual Reality has the ability to transport you somewhere you have never been before or take you back to your favorite place. In fact, it can even provide a better experience by taking you there without any crowds or tourists taking selfies.

 

 

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Dassault Systèmes and the Cité de l’Architecture et du Patrimoine in Paris have created a space for research and open innovation, called Exaltemps, dedicated to heritage and new uses of collective virtual reality. This place of experimentation is revealed gradually to the general public and offers a first co-creation, ScanPyramids VR, fruit of the collaboration between Emissive, Dassault Systèmes and the HIP Institute.

Emissive, an official member of the Scan Pyramids mission, is developing a virtual reality experience to visit the Khufu Pyramid and discover the latest findings in total immersion.

Installed at the prestigious Cité de l’Architecture in Paris, Scan Pyramids VR has been prototyped to show what the future of immersive collaborative experiences will look like. It allows 10 people to visit the Khufu pyramid freely, at a 1:1 scale. The virtual reality experience shows the field digs in an unprecedented way. The public can see the pyramid from different angles, at different heights from all the rooms, even ones not open to visitors.

The tour is guided by a member of the mission, who explains all the discoveries made by the scientific teams since 2015.

 

 

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