Terrafugia is Using VR for Product Visualization – The Future of Mobility From Ground to Air

How can you demonstrate the future of transportation when your engineers are still developing the product? VR is a great way to bring people into a product demonstration and tell them the story when it is still being developed. Groove Jones recently helped Terrafugia bring their concept to life. The TF-2 is a three-part transportation system consisting of a passenger or cargo cabin that is transported by an air vehicle and a road vehicle. Terrafugia is a company is currently working on combining two modes of travel – both land and air.

 

 

 

 

Visualizing the Customer Journey

Below are screenshots of the VR production that was created to demonstrate how a traveler can order a ride via a mobile App, be transported to a pickup location and then travel via the air to a remote location.

The production utilized both CGI visual effects and 360º video, captured on location.

 

 

 

 

 

 

 

 

 

STUDIO: Groove Jones

A DROP IN THE OCEAN VR

OFFICIAL SELECTION TRIBECA FILM FESTIVAL 2019

CHALLENGE

Conservation International wanted to demonstrate the effects of micro plastics in our Oceans in a multi user social VR experience with full 6DOF freedom of movement and a call to action at the end.

 

 

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My Africa 360VR

OFFICIAL SELECTION TRIBECA FILM FESTIVAL 2018
WINNER – AT&T FILM AWARDS: BEST 360 FILM
WINNER- GOLD TELLY AWARD: CRAFT – BEST USE OF VR

CHALLENGE

Conservation International wanted to transport people to Northern Kenya to show in 360VR how the people and wildlife live together. The story tells of the rescue of an orphaned baby elephant.

 

 

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My Africa: Elephant Keeper VR

OFFICIAL SELECTION: TRIBECA FILM FESTIVAL 2018

OFFICIAL SELECTION: AFI DOCS 2018

CHALLENGE

Following on from MY AFRICA 360VR film, Conservation International wanted to create empathy and connection with work at the Reteti Elephant Sanctuary in Northern Kenya.

 

 

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An ethical hunting simulation, providing a perfect training situation for hunters. The simulator, together with a web and app game, generated a profitable and efficient platform for both sales and brand positioning.

Assignment:

To create an environment showing the quality and precision of Aimpoint’s red dot sights for hunting. But also, to provide a platform where hunters can improve their skills through an ethical an effective training platform.

 

 

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Modelo and UFC Fans Celebrate the Fighting Spirit with VR Campaign – Sports Fan Activation

 

 

 

 

Constellation Brands elevates the beer category with quality, high-end beers that meet the consumers’ evolving preferences. One of their great beer brands is Modelo Especial. Modelo Especial is a beer born with the Fighting Spirit since 1925. And one of their key partnerships to bring the Fighting Spirit to life is the Ultimate Fighting Championships (UFC).

 

 

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Paint My Plane is a fun, innovative VR experience built for the Samsung Odyssey where the aircraft is a blank canvas on which users can design their own liveries.

 

 

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Faber-Castell makes over 2 billion pencils every year, and is one of the world’s largest office supply companies. Applying the principle of social responsibility towards business partners and the community, and prioritizing the continuous search for ecological processes and materials that contribute to the conservation of the planet, Faber-Castell put out a line of eco-friendly pencils made of 100% reforested wood. To advertise the product, the company launched an app called “Endless Forest,” created by David agency and developed by VZ Lab.

 

 

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Mass incarceration is not only inhumane, it’s also against the law. Thousands of people are locked up without trial due to cracks in the penal system of Brazil, which is already the third largest prison population in the world.

It’s for these reasons that JWT was approached by Justice Network to create a campaign and publish a manifesto containing four requests for prisoners:

1. A remand hearing granted within 24 hours
2. Immediate release of people who’ve already served their time
3. No new inmates allowed into overcrowded prisons
4. Pregnant women or with children under 12 be allowed to wait for trial outside prison

 

 

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Children have always been scared of shots. It was with that in mind that Ogilvy Brazil developed a project for Hermes Prdini Laboratory to immerse children in a game-like universe and make getting a shot less traumatic for them. In order to develop the content and ensure the best VR quality, Ogilvy Brazil challenged VZ Lab to create a story that could ease the kids’ fear of needles.

 

 

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