Client – Red Bull

In the middle of the ’80s of the last century Dietrich Mataschitz, inspired by functional drinks from the Far East, founded Red Bull company. He created not only a new product but also a unique marketing concept.

Red Bull Energy Drink had its debut on the Austrian market on the 1st of April 1987. At this moment, a brand new category of drink products has been created – energy drinks. Only in 2019 – 7,5 billion Red Bull cans were sold around the world.

Source: Red Bull

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A VR EXPERIENCE LIKE NO OTHER.

Over the last 10 years, hundreds of millions of people across the globe have perched on the edge of their seats, gathered around screens of pretty much every size, watching the mind-blowing and iconic videos of Danny MacAskill.

Fortunately for Danny and luckily for Cut Media, they’ve been behind the camera for many of these epic films; from the early days as a one-man band working on Industrial Revolutions to the iconic Imaginate and Wee Day Out films for Red Bull. Then after graduating from Danny Daycare in 2019 came another hugely successful collaboration with Red Bull; this year’s Gymnasium.

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Victoria’s Dia De Los Muertos Limited Edition Bottles WebAR Campaign

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’ Victoria Dia De Los Muertos campaign.

The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday.

Groove Jones designed the experience to work with WebAR.

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How to Add AR Content to You Online Presentations and Video Conferences

Today we are all using online more than ever. People have been asking for ways to enhance their online presentations and video conferences. One easy way is to include a companion AR experience that your audience can activate with their phone without the need for an App.

We are doing this using Web AR, which allows us to deploy and activate AR content through a QR Code and a Web page.

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Baylor University Student Recruitment Green Door AR Portal Experience

The Dallas-based Johnson & Sekin advertising agency selected Groove Jones as their production partner to create an AR experience for their client, Baylor University. The challenge was to demonstrate the “Baylor Experience” to recruit students when they are not on campus. The goal was to create a way for high school graduates to see, hear, and “step into” unique Baylor moments.

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1,000 Cut Journey is a virtual reality program that explores racism by allowing users to experience what it’s like to be Black first-hand. This was designed and developed by Dr. Courtney Cogburn, an associate professor at the Columbia University School of Social Work and Dr. Jeremy Bailenson at Stanford University.

In this immersive virtual reality experience, viewers become Michael Sterling, a Black male, and encounter racism as a young child, an adolescent, and a young adult. This experience highlights the social realities of racism, for understanding racism is the essential first step in promoting effective, collective social action and achieving racial justice.

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Sector 5 Digital (S5D) created a competitive flight simulator using a full motion base, the Vive Pro, and a massive database to help drive the future design of flight controls using data analytics.

CHALLENGE

Bell is looking to define the future of technology and transportation. An important part of this is honing in on how current flight controls can be designed moving forward to be the most intuitive for the average user. To get that information S5D need to not only put the general population through realistic flight simulators, but do so with varying flight sticks to compare, and collecting a colossal amount of data. Once they have a platform to facilitate that data collection, they then need to get the most amount of valuable user interaction and through-put possible.

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Immerse yourself in the wildest places on earth and meet the humans protecting our most precious wildlife. Explore the great savannahs of Kenya, discover the ancient jungles of Borneo and dive into the rich coral reefs of Raja Ampat, all in stunning cinematic Virtual Reality (VR).

EXPERIENCE GROUNDBREAKING STEREO VR

• 5.7K Resolution
• Ambisonic Sound
• 3DOF (Optimal IPD)

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A multi-sensory experience that repairs the connection between human beings and the natural world, based on the Netflix original documentary series Our Planet.

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Brief

Rabbit Mountain is one of the largest publishers of VR apps, with titles like VRThrills and Jurassic VR being some of the most downloaded VR Cardboard apps on Android (over 50M downloads). When Rabbit Mountain approached Admix, they were already working with some mobile advertising solutions supplying pre-rolls and static banners in the app, but this presented 2 problems:
– poor user experience as the ads are not adapted to VR.
– low CPM as these exchanges use backfill and non-premium advertisers.

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