Tag: Marketing
Moderna Virtual Showroom

Moderna Virtual Showroom

by Alvin Manalac June 26, 2020 VR, Marketing

As a renowned manufacturer of innovative plastic products for pets, Moderna is continually striving to develop new and innovative products that are both functional and design-led.

 

 

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Digitalization in COVID-19

Digitalization in COVID-19

by Alvin Manalac June 11, 2020 AR, Marketing, Retail

STRATASYS’ RESPONSE TO THE COVID 19 CRISIS:

DIGITAL TRANSFORMATION IN RECORD TIME LEVERAGING VISIONARIES 777 AR PACKAGED SOLUTION FOR GLOBAL PRODUCT LAUNCH

Exceeded target of downloads by distributors, customers and internal staff in first week since AR app launch.

 

 

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RabbitMountain’s VR Monetisation

RabbitMountain’s VR Monetisation

by Alvin Manalac June 10, 2020 VR, Entertainment, Marketing

Brief

Rabbit Mountain is one of the largest publishers of VR apps, with titles like VRThrills and Jurassic VR being some of the most downloaded VR Cardboard apps on Android (over 50M downloads). When Rabbit Mountain approached Admix, they were already working with some mobile advertising solutions supplying pre-rolls and static banners in the app, but this presented 2 problems:
– poor user experience as the ads are not adapted to VR.
– low CPM as these exchanges use backfill and non-premium advertisers.

 

 

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Nike Hyperdunk+ Experience

Nike Hyperdunk+ Experience

by Alvin Manalac May 14, 2020 AR, Entertainment, Marketing, Retail, Sports
  • An experience exclusive to Nike’s 2012 Festival of Sports in Shanghai
  • Trigger developed an event-based app which gives consumers an exclusive look in-to Nike’s latest technology-packed shoe, the Hyperdunk+
  • Hyperdunk+ video commercial featuring LeBron James plays in AR space
  • Entire app localized in Chinese to use as a tool to help promote more involvement in sports across China
  • Local Trigger employees staffed the event booth to guide attendees through the experience

 

 

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Tease Dreamer Facebook Effect

Tease Dreamer Facebook Effect

by Alvin Manalac AR, Entertainment, Marketing
  • A Facebook AR Ad developed as part of Facebook’s exclusive beta program to promote the launch of Tease Dreamer, by Victoria’s Secret
  • Access the Effect exclusively through targeted Facebook News Feed ad units
  • Virtually try on the fragrance and enjoy the beachy vibes of the fragrance

“BEAUTY IS LEANING HARD ON OUR PLATFORMS TO CONNECT WITH PEOPLE AND INNOVATE”
– KARIN TRACY, HEAD OF RETAIL, FASHION, BEAUTY AND LUXURY FOR FACEBOOK

 

 

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LEGO Hidden Side Web AR

LEGO Hidden Side Web AR

by Alvin Manalac AR, Entertainment, Marketing
  • Find LEGO Hidden Side ghosts in this interactive AR play experience and capture them before they get away!
  • Take pictures of the captured ghosts to share with friends and family. Can you catch all three?
  • Players can search for more ghosts by finding and scanning QR codes placed throughout LEGO stores, in addition to print materials that allow play at home

 

 

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Givaudan Virtual TasteTrek® Citrus

Givaudan Virtual TasteTrek® Citrus

by Alvin Manalac 360, VR, Marketing, Travel / Tourism

VR for Business – Givaudan Virtual TasteTrek® Citrus – Taking Flavour Creation to the Next Level

Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product, and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. Headquartered in Switzerland with local presence in over 180 locations, the Company has almost 14,900 employees worldwide and has achieved sales of CHF 6,2 billion in 2019.

 

 

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Shopping Aisle of the Future – AR Portal

Shopping Aisle of the Future – AR Portal

by Alvin Manalac AR, Marketing, Retail, Training

Shopping Aisle of the Future – AR Portals Allow Consumers to Walk Into Your Favorite Store

AR has the ability to users to experience a VR world, through portals. In this demonstration, Groove Jones is showing how consumers can shop from anywhere in the world, by stepping into their favorite stores via an AR portal.

 

 

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ARtifact

ARtifact

by Alvin Manalac May 3, 2020 AR, Marketing, Training

Challenge:

During the “Work from home”-times all FMCG/CPG manufacturers are having hard time with testing new designs of their products or any other branding. So for many of them that means switching to remote studies.

Thing is, remote studies have been pretty, well… lame, for a while now. Without being face to face with someone and the product in front of you, it’s difficult to gain qualitative insight into what customers really think. While participating in a remote study might be an extrovert’s idea of a good time right now, conversations are going to be skewed toward how everyone is coping with the changes (not invaluable, but not great either if you’re trying to get feedback on product packaging). Remote surveys via video or form aren’t engaging, and plenty of people will rush through them so they can do something more interesting away from the computer.

 

 

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Engage – Sales

Engage – Sales

by Alvin Manalac VR, Marketing, Retail

Virtual reality is beginning to be embraced by some of the world’s leading companies as a powerful sales tool to sell both their products and services. It enables companies to give potential clients a unique opportunity to experience and better understand their product or service, before they make a decision to buy. With ENGAGE, bespoke virtual versions of your products can be developed, based on your specifications and requirements. In addition, corporate sales presentations can be created, streamed and re-used, while remote team members can be invited to join your sales sessions.

 

 

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