Tag: Marketing
Uber’s “Doors Are Always Opening”

Uber’s “Doors Are Always Opening”

by Alvin Manalac December 9, 2020 VR, Marketing

Brief

In September 2018, Uber launched the largest campaign in their history. Entitled the “Doors Are Always Opening”, this $500M campaign was part of the company’s effort to give the brand a fresh outlook.

For this reason, Uber was looking for innovative ways to reach their US audience in an untapped media. The other requirement was to be able to gather new data to quantify engagement to the brand message.

 

 

 

 

Technology

Uber decided to buy Admix’s display and Videos inventory programmatically through the Verizon DSP, via Private Marketplace. They were able to re-use their existing creatives, that Admix convert to their in-play format on the runtime.

The easy setup via a platform Uber was already familiar to, enabled the campaign to get setup in a few days.

 

 

 

 

Inventory

Uber picked from a list of 100+ supply partners to prioritize driving simulation apps, flight simulation apps and discovery apps. They specifically targeted virtual reality apps on mobile, with an audience of young professionals likely to use their service. Uber put in place a daily cap on spent, which Admix hit every day during the campaign, a testament to the scale of our in-play inventory.

 

 

 

Results

  • reached 165,000 US users immersed in VR apps
  • unique in-play engagement metrics show the audience spent a total of over 19h directly looking at the Uber brand
  • create a memorable experience to fit their new campaign’s objective

STUDIO: Admix

MARELEC Virtual Showrooms

MARELEC Virtual Showrooms

by Alvin Manalac VR, Marketing

MARELEC Food Technologies has been active in food processing since 1983. Their experience and know-how with weighing and sorting systems results in powerful, reliable devices that weigh and sort fish, poultry, meat, and marine flawlessly both onboard and ashore.

Creating an interactive digital extension of your organization has become essential. Yondr developed a virtual showroom platform that allows Marelec to demonstrate its products to potential and existing clients around the world.

 

 

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European Commission’s Flagship Event

European Commission’s Flagship Event

by Alvin Manalac VR, Marketing

European Research and Innovation Days is the European Commission’s annual flagship Research and Innovation event, bringing together policymakers, researchers, entrepreneurs and the public to debate and shape the future of research and innovation in Europe and beyond. This year’s edition was a fully virtual event, both conference and exhibition.

 

 

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Flow Waterjets Sales & Marketing Large Equipment

Flow Waterjets Sales & Marketing Large Equipment

by Alvin Manalac AR, Marketing, Retail, Training

Flow WaterJet uses Manifest at trade shows to display full-scale 3D models of their machines with interactive feature walkthroughs. At the Customer Training Center in Kent, Washington, instructors use Manifest in the classroom and training lab to teach customers routine maintenance procedures on the machine’s 96,000 PSI intensifier pumps.

 

 

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State Farm’s VR Advertising

State Farm’s VR Advertising

by Alvin Manalac VR, Marketing

Brief

The insurance industry is known to be one of the largest industries in the world. America’s State Farm is the 9th biggest insurer in the world, with an advertising budget estimate close to $1B a year. The company had the objective to reach a slightly younger demographic, which perfectly matches Admix’s in-play inventory.

Technology

State Farm decided to use the Verizon Media DSP to buy inventory through Admix. The advertiser has access to standard reporting through the DSP as well as a weekly breakdown of key in-play metrics like gaze time, and completion rate.

 

 

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National Geographic “Mars” Season 2

National Geographic “Mars” Season 2

by Alvin Manalac December 2, 2020 VR, Marketing

Brief

National Geographic was looking for an innovative channel to promote season 2 of their show ’Mars’ to a mobile audience. Their primary demographics are tech-savvy 24 to 35-year-old males based in the US.

The core objective was to better understand how fans interact with the messaging by leveraging our gaze tracking technology in immersive environments.

 

 

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Maillefer Product Marketing Project

Maillefer Product Marketing Project

by Alvin Manalac November 19, 2020 VR, Marketing, Training

Maillefer is the global leader in wire, cable, pipe and tube production technologies. The company is strongly present in all markets worldwide. Today the company’s portfolio includes over 50 technologies. With 22 patent families, with the most technology innovations and patents in the industry.

 

 

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Fazer’s Factory Experience

Fazer’s Factory Experience

by Alvin Manalac VR, Marketing, Training

Finland’s world famous baker and confectioner Fazer is a food experience company with the brand promise ‘Northern Magic. Made Real’

But how about ‘Northern Magic. Made Virtual’?

Thanks to our collaboration, visitors to the Fazer Experience Visitor Centre in Vantaa can now embark on a virtual tour of a Fazer factory with Glue.

 

 

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Victoria’s Dia De Los Muertos Bottles WebAR

Victoria’s Dia De Los Muertos Bottles WebAR

by Alvin Manalac November 11, 2020 AR, Entertainment, Marketing, Retail

Victoria’s Dia De Los Muertos Limited Edition Bottles WebAR Campaign

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’ Victoria Dia De Los Muertos campaign.

The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday.

Groove Jones designed the experience to work with WebAR.

 

 

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AR for Online Presentations and Video Conferences

AR for Online Presentations and Video Conferences

by Alvin Manalac AR, Entertainment, Marketing, Retail, Training

How to Add AR Content to You Online Presentations and Video Conferences

Today we are all using online more than ever. People have been asking for ways to enhance their online presentations and video conferences. One easy way is to include a companion AR experience that your audience can activate with their phone without the need for an App.

We are doing this using Web AR, which allows us to deploy and activate AR content through a QR Code and a Web page.

 

 

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