Tag: Marketing
Concord360.com

Concord360.com

by Alvin Manalac March 19, 2020 360, VR, AEC, Marketing, Real-Estate

Concord Pacific

As Canada’s largest community builder, Concord Pacific always seeks to be on the cutting edge of technology in the real estate visualization space. Concord Pacific approached LNG Studios in search of an innovative marketing solution to showcase their projects nationwide through Virtual Reality.

 

The Goal

VR has a unique ability to make deep, more meaningful connections with the audience. As a virtual reality experience, LNG Studios aimed to redefine the home buying experience. Working closely with Concord Pacific, LNG Studios created a first of its kind mobile based VR marketing campaign as well as an interactive walkthrough using the HTC Vive.

 

 

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Desperados – Augmented Edition

Desperados – Augmented Edition

by Alvin Manalac March 12, 2020 AR, Entertainment, Marketing

Street art and augmented design combined into a previously unseen, exclusive experience.

The new Desperados limited edition, created with the 9ème Concept collective, combines street art and augmented design into a previously unseen, exclusive experience.

 

 

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VR Experience for Santos de Cartier Launch

VR Experience for Santos de Cartier Launch

by Alvin Manalac VR, AR, Entertainment, Marketing, Travel / Tourism

AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist

AR and VR experience for Santos de Cartier launch

In November 2018, Cartier launched their newly redesigned Santos de Cartier watch. The challenge we had was to portray in today’s world the pioneer and bold spirit of a watch created in 1904.

The design was bold for its time, not just because it was a wrist watch, during an era when men used pocket watches, but also, because of its industrial motifs, like the apparent screws of the design and its squared face. Louis Cartier created it to help the aeronautic pioneer Santos-Dumont in his quest to conquer the skies. Santos-Dumont is considered by most Europeans as the first man to fly an aircraft, even before the Wright brothers.

 

 

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Prada – The Interactive Virtual Experience

Prada – The Interactive Virtual Experience

by Alvin Manalac VR, Entertainment, Marketing

Prada launched its iconic perfume L’Homme Prada and La Femme Prada with PRADAxPRADA, its first interactive virtual reality film, available on Oculus Store, App Store and Google Play Store.

 

Through a transitional series of scenes and experiences – each one offering glimpses into the narrative and aesthetic codes of La Femme Prada and L’Homme Prada – PRADAxPRADA is a metaphor of the paradoxical and multi-faceted human nature.

 

 

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NYX Professional MakeUp

NYX Professional MakeUp

by Alvin Manalac February 21, 2020 VR, Marketing, Retail

Intro

 

Cubicle Ninjas (CN) developed the Impossibly NYX VR Experience to completely transform the makeup consultation experience of NYX customers. They wanted an innovative, consumer-oriented experience that would switch up the makeup retail game, and that’s exactly what Cubicle Ninjas delivered.

 

 

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Ford WheelSwap VR

Ford WheelSwap VR

by Alvin Manalac February 20, 2020 Automotive, Marketing, Training

AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist

Happy Finish collaborated with H&K Strategies to produce an empathy-driven VR experience for Ford, encouraging motorists and cyclists to change dangerous road habits.

The WheelSwap VR experience is part of Ford’s wider ‘Share the Road’ campaign, which promotes driver and cyclist harmony in a bid to make urban areas safer, reduce congestion and ultimately protect road users.

 

 

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Open Blue Cobia – VR Film

Open Blue Cobia – VR Film

by Alvin Manalac February 4, 2020 360, Entertainment, Marketing, Travel / Tourism

In February 2016, Koncept VR was invited by Open Blue to film its sustainable, open-ocean mariculture farm. Located off Costa Arriba, Panama, this farm allows cobia (also known as black salmon—though more similar to swordfish in flavor and texture) to live and grow in large, deep-water enclosures that float 12 kilometers offshore, far from sensitive ecosystems.

Koncept VR was particularly excited about this opportunity as it was in line with their goal to create content that is both entertaining and educational—in this case, regards the living environment.

 

 

 

 

As an added bonus, the shoot afforded Koncept VR the chance to innovate some new techniques: this was their first production that required filming completely underwater and recording with a hydrophone. The submerged footage they created necessitated new solutions during the fine-stitching step of their post-production process.

Koncept VR worked closely with the founder of Open Blue, Brian O’Hanlon, who is the third generation in his family in the seafood business. He gave Koncept VR an inside look at how the farm operates—showcasing everything from procedures within the nursery to where the cobia swim comfortably in large pens alongside whale sharks, 20-meters below the water level. The enclosures mimic their natural environment, as the waters are deep, clean, and full of oxygen.

 

 

 

 

Low-density, fully submerged enclosures allow the fish to swim in high-energy currents and never see the same water twice. These conditions help the cobia maintain the highest levels of healthy, stress-free living—which in turn provides consumers with a healthy, delicious product. Open Blue has also established a commercial no-take zone spanning over 10 square kilometers.

Similar to the process we developed while working with the United Launch Alliance , Koncept VR’s team was involved with every stage of development for Open Blue—creative planning, consultation, production in the field, editing, all post-production, and assistance with distribution of the final experience.

The 6-minute video is available for view in an app that Koncept VR helped design, via a custom cardboard, in addition to Littlstar and YouTube. They also built a 2-minute short for sharing at trade shows and with future Open Blue clientele. The video will soon be translated into 4 other languages.

 

 

 

 

STUDIO: Koncept VR

Cavit Wines – 360 Video Experience

Cavit Wines – 360 Video Experience

by Alvin Manalac 360, Marketing, Travel / Tourism

Agency 212 reached out to Koncept VR to bring the lush world of Cavit Wines’ family vineyard directly to merchants and consumers. Located in beautiful Trentino, Northern Italy, Koncept VR’s clients wanted to capture the passion and innovation that goes into their sustainable viticulture.

 

 

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The Joy Index: 10 Happiest Places on Earth

The Joy Index: 10 Happiest Places on Earth

by Alvin Manalac January 24, 2020 360, VR, Marketing, Travel / Tourism

Condé Nast Traveler’s campaign, The Joy Index: 10 Happiest Places on Earth, needed to showcase two destinations–Shanghai, China, and St. John’s in Newfoundland, Canada–using the splendor of 360 VR. Sponsored by Bank of America, Koncept VR got a chance to explore exciting locales handpicked by “happiness experts” Gretchen Rubin and Shawn Achor.

 

 

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Virtually Cayman

Virtually Cayman

by Alvin Manalac 360, VR, Marketing, Travel / Tourism

Koncept VR joined forces with lifestyle travel magazine, Condé Nast Traveler, to present a stunning VR experience showcasing the gorgeous Cayman Islands. The task was to tell a 360 video story that would be used a tailored marketing narrative specific to Traveler’s needs.

 

 

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