Metahuman: Vaclav Laurin - Škoda - Virtual Reality Marketing

Bringing the company’s founder back to life in a digital form able to represent the company in a digital environment.

Project

YORD brought Škoda’s co-founder Václav Laurin to life as a hyper-realistic MetaHuman. Created for the Škoda Museum, the experience allows visitors to explore the brand’s history through interactive storytelling, gamified discovery, and a personalized digital reward. In 2025, the experience was adapted for Milan Design Week, introducing Laurin’s virtual persona to a global audience.

The Brief

YORD’s client aimed to create an immersive, interactive museum experience. The goal was to develop a high-fidelity, photorealistic avatar of Vaclav Laurin using MetaHuman technology, allowing visitors to explore Škoda’s legacy in a gamified and engaging manner. The experience is enhanced with an interactive quest that concludes with a unique digital collectible, deepening the visitor’s engagement with Škoda’s storied past.

Goal

Reviving Škoda’s legacy, enhancing engagement.
Unique and interactive digital experience that leverages the rich history and heritage of the brand.

COMPANY: Yord