Tag: LBE/Theme Parks
AT&T – Jordan Spieth PGA Experience

AT&T – Jordan Spieth PGA Experience

by Alvin Manalac April 18, 2019 AR, Entertainment, LBE/Theme Parks, Marketing, Sports

AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am.

 

 

AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience.

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Roborace – Immersive VR Simulator

Roborace – Immersive VR Simulator

by Rick November 13, 2018 VR, LBE/Theme Parks, Marketing

Roborace VR– At the 2018 Goodwood Festival Of Speed (FOS), Roborace’s Robocar accomplished the first-ever fully autonomous hillclimb, becoming the first driverless electric racing car to tackle the famous FOS hill. Guided purely by automated systems, the car was equipped with a variety of sensors, giving it 360º vision.

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