Mercedes-Benz AR Configurator: Innovating User Engagement with AR

Automotive, Entertainment, Marketing, Retail / eCommerce

Client

Mercedes-Benz

Hardware

AR - Mobile

Tags

AR, Augmented reality, Sales, Marketing, Mercedes

Mercedes-Benz AR Configurator: Innovating User Engagement with AR

Mercedes-Benz AR Configurator: Innovating User Engagement with AR

Mission: Craft an exclusive AR app for Mercedes-Benz dealerships, enhancing vehicle configuration. Collaborate with Publicis Emil agency, boosting engagement.

Solution: Introducing Mercedes-Benz A-Class Configurator App, an innovative AR solution. Users engage by pointing devices, customizing cars in real environment.

Results:

Extended Project Duration: Extended to 3 months, reflecting client satisfaction.
Amplified Engagement: 416 unique users/month interacted, showcasing widespread interest.
Impressive Conversion Rate: 16.5% conversion rate for test drives signals strong intent.
Noteworthy User Involvement: 1031 configurations created, signifying deep engagement.
Meaningful Interaction: Users spent 2 min 40 sec/session, showcasing sustained interest.
Efficient Completion: Project finished in 36 days, balancing quality and efficiency.

By | August 10, 2023

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