Tag: Marketing
General Mills – Bees and Trees AR Game

General Mills – Bees and Trees AR Game

by Alvin Manalac April 18, 2019 AR, Entertainment, Marketing

General Mills On-Pack Interactive AR Promotion for Cheerios and Nature Valley – Support the Bees and Trees Campaign

 

 

General Mills partnered with Groove Jones to create multiple AR experiences for two of their top selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives.

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Covestro VR Transport to Year 2030

Covestro VR Transport to Year 2030

by Alvin Manalac April 15, 2019 360, VR, Web XR, Automotive, Entertainment, Marketing

Covestro is Using VR to Transport its Customers into the Year 2030 and Experience the Future of Ridesharing and Autonomous Vehicles

 

 

 

 

The automotive market is going through rapid and fundamental changes with autonomous driving, ride and car sharing and vehicle electrification. Covestro is a leading producer of advanced polymers and high-performance plastics in North America and around the world. The company has been looking into the future of mobility to guide its development projects and ensure its automotive materials can meet the needs of tomorrow.

 

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Henkel – VR Customer Training

Henkel – VR Customer Training

by Alvin Manalac April 12, 2019 VR, Automotive, Marketing, Training

Groove Jones recently helped launch a new VR (Virtual Reality) training tool as part of a Vehicle Repair Training and Application Center. The facility offers hands-on technical application training for automotive aftermarket products and collision repair products, and provide mechanics, collision repair and glass installer technicians with the tools and knowledge to make automotive repairs faster, safer, and more reliable.

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Ford Motor’s VR for Co-Pilot360 Safety Technology

Ford Motor’s VR for Co-Pilot360 Safety Technology

by Alvin Manalac April 11, 2019 360, VR, Automotive, Entertainment, Marketing, Training

Ford Motor Company is Using a Gamified VR Experience to Demonstrate the New Co-Pilot360™ Safety Technology

Groove Jones were asked by GTB and Ford to create an immersive and interactive VR experience for the public and press to get a firsthand look at the deep suite of Ford Co-Pilot360™ safety products.

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Snapchat Nike AR Lebron James

Snapchat Nike AR Lebron James

by Alvin Manalac AR, Entertainment, Marketing, Sports

Project Brief

 

 

Fishermen Labs was approached by Nike to create a one of a kind AR experience to welcome LeBron James to Los Angeles. The Client asked to create a unique moment for shoppers at the Foot Locker House of Hoops in Hollywood by bringing LeBron to life through the use of a Snapchat Marker Tracking Lens. Fishermen Labs collaborated with On Board Experiential Agency and Nike to design and install a larger than life mural that would serve as the canvas for the AR experience. Snapchat users could then unlock the lens in-store, point their devices at the art piece, and watch LeBron come to life and recreate one of his most iconic dunks as a Laker.

 

 

 

 

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Visa: Shoot for the Starz

Visa: Shoot for the Starz

by Alvin Manalac AR, Entertainment, Marketing, Sports

BRIEF

 

INITION were delighted to work with Visa to develop an interactive solution that would engage guests and fans at the renowned FIFA World Cup 2018 event in Moscow.

Using technology to add interest, Visa wanted to offer a unique experience. The brief was fairly open, but the solution needed to: reflect the Visa brand, be football related, as well as shareable on social media. It also needed to provide an attractive spectacle in the lobby of the Marriott Hotel for the duration of the games.

 

 

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PearsonLloyd Economy Class Seat VR

PearsonLloyd Economy Class Seat VR

by Alvin Manalac April 7, 2019 VR, Entertainment, Marketing

BRINGING PEARSONLLOYD’S ECONOMY CLASS SEAT TO LIFE IN VR

 

 

PearsonLloyd commissioned Neutral Digital to create a virtual reality replica of their Economy Class seat. The space of the cabin and the materials are the essence of this experience, which also boasts a number of fun interactive elements.

 

 

“Thanks to their architectural background, Neutral Digital have a sensitivity for design that I haven’t seen in any other virtual reality studio”

— Jack Cheatle, PearsonLloyd.

 

 

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Adidas Tour360 AR

Adidas Tour360 AR

by Alvin Manalac March 27, 2019 360, AR, Marketing, Retail, Sports

Gate Reality teamed up with PGA Pro Patrick Keenan as part of the AR experience of the adidas golf’s brand new TOUR360 app. Users get to explore adidas golf’s most popular shoe close up wherever they are, and see a PGA golfer take a swing on their desk.

 

View full behind the scene video here:

 

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Sabal Development: VR Experiences

Sabal Development: VR Experiences

by Alvin Manalac March 1, 2019 VR, AEC, Marketing

SPINE was recently contracted by Sabal Development to produce VR Experiences for eight contemporary residences. This cutting-edge, immersive solution allowed for our developer client to engage with the architect, interior designer, & landscape architect throughout the design process. It also gave them the freedom to make the necessary adjustments prior to construction (saving on added construction costs down the road), and to get their marketing materials completed much faster.

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Bang & Olufsen AR Experience

Bang & Olufsen AR Experience

by Rick February 23, 2019 AR, Marketing

Bang & Olufsen has been at the helm of the technology and design revolution for decades; proof of their extraordinary ability for reinvention. Partnering with OutHere to utilize the latest Augmented Reality technology they have created a state of the art experience to showcase the luxury brand’s best in class vision and sound systems.

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