Tag: Marketing
Volkswagen AR

Volkswagen AR

by Alvin Manalac November 15, 2019 AR, Automotive, Marketing, Retail

Volkswagen is the world’s largest automaker. In Brazil, the company recently embraced a movement called “New Volkswagen,” investing in innovative technology and creative communication.

 

 

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Burn That Ad

Burn That Ad

by Alvin Manalac AR, Entertainment, Marketing

Burger King is the second largest fast food chain in the world, with over 15,000 restaurants in more than 100 countries and an average 11 million customers every day. Burger King’s flagship product is the Whopper sandwich.

 

CREATIVE CHALLENGE

The action was intended to advertise BK Express, the chain’s system that allows ordering online using the Burger King app. To achieve this, a special feature was needed within the app.

 

SOLUTION

With a past history of using competitors to develop marketing actions on, VZLab created Burn that Ad: an app-based augmented reality campaign that uses the ads of Burger King’s biggest competitor as a trigger, and offered a free Whopper to each user that partook in the campaign.

 

 

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Pagani Huayra Roadster AR

Pagani Huayra Roadster AR

by Alvin Manalac October 25, 2019 AR, Automotive, Marketing, Retail

In a unique partnership, Meta, ZeroLight, and Ultrahaptics create an award-winning experience for CES.

CES 2018 saw Meta, Ultrahaptics and ZeroLight debut a new collaboration, allowing attendees to see, hear and feel a highly detailed holographic Pagani Huayra Roadster.

Combining market-leading graphics and mid-air haptic feedback via an advanced augmented reality (AR) headset, this experience gave a snapshot of the future applications of this immersive medium.

 

 

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The Intelligent Car Configurator Concept

The Intelligent Car Configurator Concept

by Alvin Manalac VR, AR, Automotive, Marketing, Retail

ZeroLight and Porsche redefine the automotive customer journey at Startup Autobahn.

Driving engagement through personalisation

When delivered at scale, personalisation will enable brands and their dealers to build and nurture a unique and ongoing relationship with each of their customers, increasing sales by more than 10% (McKinsey) and improving customer experiences at every single touchpoint.

 

 

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BMW M Drive Tour Virtual Experience

BMW M Drive Tour Virtual Experience

by Alvin Manalac September 12, 2019 VR, Automotive, Marketing

The BMW M Drive Tour is a series of premium events allowing current and prospective BMW customers to drive the complete portfolio of BMW’s signature M vehicles around Europe’s iconic race tracks. In doing so, they fully discover the capabilities of the BMW M brand.

BMW were keen to explore how they could enhance the experience and amplify overall emotional engagement to drive affinity. As a result, BMW and ZeroLight collaborated on a series of fully connected, customer-centric digital experiences delivered pre, during, and post event.

 

 

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Hobo Johnson AR Filter

Hobo Johnson AR Filter

by Alvin Manalac AR, Entertainment, Marketing

Hobo Johnson and the LoveMakers Launch new Album with AR Lens and Filters – 600K People Engage with it in 24 Hours

To celebrate Hobo Johnson and the LoveMakers’ album release, Warner Records asked Groove Jones to create Augmented Reality (AR) face filters based on the album cover’s artwork and feature the new song ‘Typical Story.’

 

 

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Compass Polish AR app

Compass Polish AR app

by Alvin Manalac September 1, 2019 AR, Marketing, Retail

The AR applications that BLUF have developed accelerate the work process, help with learning and training or put a smile on the face of the customer!

 

 

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Woodside Park Game

Woodside Park Game

by Alvin Manalac VR, AEC, Marketing, Real-Estate

This was one of Line Creative’s earliest VR projects for architecture. It ended up winning 1st place on the 2018’ CGArchitect award for Unreal Studio Experience (Film) category.

 

 

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Hermès: Hors Les Murs

Hermès: Hors Les Murs

by Alvin Manalac August 3, 2019 Tourism, 360, VR, Entertainment, Marketing

A Stunning VR Experience Explores the First Crystal Maker in Continental Europe

From November 18th – 26th, 2016, Le Carreau du Temple in Paris hosted “Hermès hors les murs,” an itinerant celebration of craftsmanship. At the event, first established in 2011, artisans from ten Hermès métiers met the public and share their expertise, experience and passion.

The craftspeople at one particular workshop stood out, and their story was waiting to be told. UNIT9 created a VR experience that brought to life the inner workings of Saint-Louis—the first crystal maker in continental Europe

 

 

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Nofruit Designs Viewer

Nofruit Designs Viewer

by Alvin Manalac AR, Marketing, Retail

Nofruit is an online webshop for custom designed indoor & outdoor pillows, furniture and lamps. With the online editor, customers can create a design of their own liking, adjusting almost every aspect of the design.

 

 

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