Created in partnership with TYDE, this interactive showcase demonstrates the beauty of the world-renowned yacht, THE ICON. The virtual experience is designed to emulate the luxurious feel you receive from being on board this sophisticated vessel, designed by BMW and the creative studio of the BMW Group subsidiary Designworks.
The configurator allows users to explore various customization options and experience the yacht in different time conditions and driving states. This innovative digital tool aims to enhance customer engagement by providing a realistic and immersive way to discover the unique features of the yacht.
COMPANY: Arcware
