FIND YOUR THING ON ROBLOX

Challenge

Imagine Roblox – a digital New York City without a map, where every neon sign promises the next big thing. 70 million daily users. 50 Million experiences. So much noise, not enough direction. The Challenge: How does a Roblox user find something new, and how does Walmart stand out in this environment?

Idea

What if Walmart, the king of finding your thing in the physical realm, transformed into the digital sherpa on Roblox? “Walmart Discovered” isn’t just another drop in the branded content ocean; it’s the lighthouse the community was searching for. It celebrates the Roblox community by showcasing the best it has to offer. Plus – it’s a place to get discovered – nominate your favorite indie game or sick virtual hat and watch the underdogs shine in the spotlight.

But Sawhorse didn’t stop there. The team amplified the buzz by enlisting top Roblox influencers, mobilizing a 30,000-strong Discord community, highlighting the journeys of 31 creators, and distributing over a million virtual freebies to engage and excite users.

Impact

Walmart Discovered flipped the script on what a branded experience could be on Roblox by putting the community front and center. The result? A vibrant showcase of what’s hot, driven by the people, for the people. And Walmart? They emerged as the cool new neighbor in the digital block, smashing the mold and setting the stage for the future of engagement in the metaverse.

• #1 Branded Experience en Roblox 
• 96% Approval Rating 
• 1M+ Free Items Earned 
• 18M+ Visits to the Experience 
• 30+ Creators Featured 
• 30K Discord Community 

COMPANY: Sawhorse