Starbucks successfully arrived on Roblox, launching first in key strategic territories. The brand made its debut in some of the most popular games from the Dubit Games Network, offering players the chance to win real-world prizes. By completing in-game challenges, users could unlock codes for Starbucks coffee and exclusive in-game UGC, creating an exciting bridge between the virtual and real world.
Starbucks embedded 3D stores inside three of Roblox’s most popular games – part of Dubit’s game network. Players collected items hidden in the store to unlock a free drink coupons via the Starbucks app, as well as exclusive UGC items.
This collaboration showcased a new way for brands to engage with their audiences, blending gaming with real-life rewards. It was a great example of how the digital space can enhance brand interaction, offering players immersive experiences that extended beyond the screen.
Results
Larger brand footprint than Chupa Chups, more engagement and participation with the brand, able to drive off platform outcomes.
- 3m shop visits
- 1m challenges started
- 80,000 coupons redeemed
COMPANY: Dubit
