WALK YOUR WORTH
This immersive experience is a replication of the official Paris Fashion Week at Place de l’Opéra, right in front of the world’s most famous Opéra house. Players can walk the digital catwalk and watch highlights from the official show, which was also streamed live on Instagram and the L’Oréal Paris websites—ensuring everyone could partake in this celebration of sisterhood, sophistication, and self-worth.
Players discovered the L’Oréal Paris fashion show inside popular partner games. They teleported in the standalone experience where they “built” their own fashion show.
The limited-time activation gives players the chance to explore the world of L’Oréal Paris in a unique and interactive way. From beauty-themed competitions like the Make Up Contest to unlocking special rewards, we crafted a platform that captivated fashion and beauty enthusiasts while promoting the brand’s core values in a creative and dynamic setting.
RESULTS
L’Oréal benefited from partner game awareness and footfall, but able to build a longer relationship with the players through deeper gameplay.
- 3.3m visits
- 30m brand impressions
- 96% aproval rating
COMPANY: Dubit
