Detective Pikachu

Entertainment, LBE / Theme Parks, Marketing


Warner Bros.


AR - Mobile

Detective Pikachu

Detective Pikachu


Warner Bros. celebrated the release of the live-action/animated film, “Pokémon: Detective Pikachu,” with a unique HeroMirror AR photo booth experience that created a photo-realistic picture with fans and their favourite Pokémon and movie leading cartoon – Pikachu, itself!

User Experience

This HeroMirror installation created an opportunity for a unique photo-op, not only for fans but moviegoers, in general. With an easy touchscreen interface, the AR experience guides the user through a simple, two-to-three step process for a photo with the animated character.

The system captures the encounter in video and photo format, sharable instantly with friends and family via email on on-site printing.

Production Metrics

The “Pokémon: Detective Pikachu” HeroMirror debuted at Comic Con Brasil in São Paulo, December, 2018. According to analytics, users shared 2,742 images and videos via email, and also printed 2108 photos on-site.

The experience was deployed again, where it appeared at 7-Eleven’s annual convention, and CinemaCon, then to ten AMC Theatres across the country.


By | July 20, 2021

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