One of the standout elements of this activation was the life-sized AR rendering of the Ford Bronco, modeled to exact real-world proportions. This precision allowed users to fully experience the vehicle’s scale and presence, making the AR interaction feel remarkably close to reality. Interactivity played a central role: strategically placed hotspots around the car revealed detailed information about off-road capabilities, technology, and interior features, transforming the experience from passive viewing into active exploration. Users could rotate and place the Bronco freely within their own environment, with the WebAR application accurately detecting the floor to ensure natural placement, whether in a driveway, living room, or office. To further enhance immersion, users could step inside the vehicle to explore the interior, examining seats, dashboard, and controls up close. Finally, seamless sharing tools enabled users to capture and post videos or screenshots.