Captivate the audience with a unique way to experience your brand beyond traditional marketing methods.

Project

Asahi Showcase is an immersive Apple Vision Pro application that brings users directly into a Formula 1 race track. It provides a captivating and interactive experience that showcases Asahi’s products in a unique and unforgettable way.

The Brief

The Asahi Showcase utilizes Apple Vision Pro’s Mixed Reality (MR) and Spatial Computing capabilities to create a highly detailed virtual environment. Users can explore a lifelike Formula 1 car from multiple viewpoints, interact with branded content on the car’s steering wheel, and switch between immersive and mixed reality using a transparency slider. Sound effects enhance the experience, making it a blend of entertainment and brand engagement.

Goal

Elevate product interaction with a dynamic experience.

COMPANY: Yord