Crocs teamed up with COFFEE to launch The Crocstellation, an imaginative AR campaign that turned the night sky into a canvas for creativity and brand engagement.

Through a smartphone-powered AR experience, users could look up and see a Croc-shaped star cluster lighting up the sky. Each constellation could be personalized with virtual Jibbitz, transforming the celestial Crocs formation into something uniquely their own.

To amplify reach, the campaign enabled participants to share their customized constellations across social media, extending visibility and sparking community interaction.

The Crocstellation successfully connected Crocs’ physical product with a playful digital universe, blending brand storytelling with user creativity.

Results

• 2024 The Webby Awards Finalist — Best Social Campaign + Best Community or Fan Engagement
• 515K+ Page Views
• 387K Unique Visitors
• 800K+ Sessions
• 39% Engagement Rate

The Crocstellation campaign proved how AR can elevate brand storytelling by merging cultural imagination with interactive personalization, engaging fans on a cosmic scale.

COMPANY: COFFEE