OVERVIEW

Puma x Man City launched a kit that was announced in Fortnite for a limited time in a handful of games such as Hide and Seek, Go Goated, Fortnite Chess, and more.

CHALLENGE

Organically promote the launch of Manchester City’s 2024 home kit through strategic placements across Fortnite Creative.

SOLUTION

Atlas Creative placed the 2024 PUMA x Man City home kits in Go Goated, Fortnite Chess, Hide and Seek, Ultimate Hide and Seek, and 2 v 2 Realistics to help showcase this release to Fortnite and soccer fans alike.

In a first of its kind campaign, PUMA and Manchester City have identified some of the most popular creator-led games on Fortnite and, for a limited time, have integrated the bespoke kit reveal experiences into their lobbies. Five selected games – including GO GOATED! the most popular map on the platform – launched the digital kit integrations alongside the global kit reveal.

Players can also find the digital kits in Atlas Hiding Game, 2v2 Realistics, Chess, Ultimate Hide and Seek and Easy Obby. In an exciting blend of sports and gaming, Manchester City and PUMA have launched their 2024 home kit in the popular video game, Fortnite.

This unique collaboration not only highlights the kit design, but also uses the interactive nature of gaming to engage fans in a new way. Manchester City and PUMA are showcasing their kit in five special games within Fortnite’s Creator Worlds. These games—Atlas Hiding Game, 2v2 Realistics, Chess, Ultimate Hide & Seek, and Easy Obby—each offer a unique experience while featuring the kit.

Each game is designed to highlight the kit in different ways, making the reveal more than just a visual experience but a truly interactive adventure. This innovative strategy ensures that the kit is not just seen but experienced, creating a lasting impression on fans. By integrating the kit into popular games, Manchester City and PUMA have turned a simple product launch into a multifaceted marketing campaign that reaches fans where they are most engaged.

COMPANY: Atlas Creative