WarnerMedia: Innovation Lab Preview

LBE / Theme Parks, Marketing

Client

WarnerMedia

Hardware

VR - Tethered Headsets

WarnerMedia: Innovation Lab Preview

WarnerMedia: Innovation Lab Preview

You’ll be well aware of the network of brands that make up WarnerMedia (HBO, Cartoon Network and CNN to name a few). And Igloo was delighted to be chosen as a partner to produce a range of touring showcase experiences to introduce the new WarnerMedia Innovation Lab.

Making its debut in New York in 2020, the Lab is a future-forward incubator that will combine emerging technologies with content from across the WarnerMedia operating units to create new and innovative consumer experiences and businesses.

Shared VR was the perfect tool to give entire groups a simulated walkthrough of the planned Lab and its location, all narrated by the smooth-voiced Anderson Cooper. And, Igloo worked together with WarnerMedia to plan for different delivery formats at different events.

For CES 2020, for example, Igloo created a custom 6-metre half-cylinder which hosted three pieces of content: the Innovation Lab preview, a Beyond Earth VR experience by CNN, and a brand new Ben 10 VR adventure from Cartoon Network.

To create a truly special experience, Igloo’s software team worked with developers at Cartoon Network to integrate their VR Spectator application with the VR game. So a game designed for two players inside VR headsets became a literal spectator sport that could be shared with whole groups at a time. Especially at a busy event like CES, it’s the perfect way to get plenty of people involved with the experience, without the need for lengthy waits for VR headsets.

COMPANY: Igloo

By | August 19, 2021

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