Jaguar – Feel Wimbledon: Featuring Andy Murray – A hyperreal moment-in-time that puts you inside the mind of a champion by VR studio Hammerhead
A FIRST FOR VR
In a first for VR, we created a short story capturing a single, highly charged moment-in-time for Andy Murray and everyone at Wimbledon, to put you inside the mind of a champion.
This hugely successful cinematic quality VR experience for Jaguar and the Feel Wimbledon campaign, featured Andy Murray and 13,000 character scans, and was the first to bring volumetric and Unreal together at this scale, and was recognised with several industry awards.
VR STUDIO HAMMERHEAD USING CUTTING EDGE 4D CAPTURE
Working with global media agency Mindshare and Jaguar, Hammerhead conceived and created a multi-award winning experience using the unique strengths of VR to capture the emotion of the The Championships, 2016, and announce the appointment of Andy Murray as the Jaguar UK Ambassador.
This involved a complex production pipeline, with 4D character scanning and a specialist array of 125 Digital SLR cameras to capture Andy Murray and 24 other hero characters, motion capture technology for animation, and Unreal Engine as the real-time development engine.
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