Tag: Travel / Tourism
Travelex – The Future of FX

Travelex – The Future of FX

by Alvin Manalac March 19, 2019 VR, Travel / Tourism

The Brief

 

New technologies and evolving customer behavior are impacting the travel experience. Travelex, the world’s largest foreign exchange bureau, was thinking ahead of the curve. They wanted to use VR to bring their vision of the future of FX and travel experiences to life.

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Mission 828 – Burj Khalifa VR Experience

Mission 828 – Burj Khalifa VR Experience

by Rick December 18, 2018 VR, Entertainment, Travel / Tourism

DigiComm in Dubai have commissioned INITION, with creating a crowd-pleasing virtual reality experience that takes users on a thrill-packed, height-themed spy mission at Burj Khalifa – the world’s tallest structure and UEA’s must-visit tourist attraction.

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Conrad Maldives MURAKA VR

Conrad Maldives MURAKA VR

by Rick December 17, 2018 360, Travel / Tourism

Welcome to The MURAKA. An immersive experience that lets you live the moment with the power of virtual reality.

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Cathay Pacific A350 – 1000 VR Experience

Cathay Pacific A350 – 1000 VR Experience

by Rick November 24, 2018 VR, Marketing, Travel / Tourism

Cathay Pacific sought to create a virtual reality experience to celebrate the arrival of the Airbus A350-1000 and their new Hong Kong – Washington route

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Dinaledi Chamber – Perot Museum of Nature and Science

Dinaledi Chamber – Perot Museum of Nature and Science

by Rick September 23, 2018 VR, Entertainment, Travel / Tourism

Dinaledi Chamber: The Dinaledi Chamber VR Experience – Explore South Africa’s Dinaledi Chamber and Interact with Dr. Lee Berger’s Discoveries at the Perot Museum of Nature and Science.

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Travel Nevada – “Don’t Fence Me In”

Travel Nevada – “Don’t Fence Me In”

by Rick September 20, 2018 360, Travel / Tourism

Travel Nevada – Don’t Fence Me In: The Nevada Division of Tourism (TravelNevada.com) kicked off a mobile tour in California cities as part of its first-ever “Don’t Fence Me In” 360-degree video and experiential disruptive instillation tour.

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Australian Reptile Park

Australian Reptile Park

by Rick 360, Travel / Tourism

Australian Reptile Park: Snakes, Kangaroos, Alligators and other critters are what it’s all about at the Australian Reptile Park.

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Qantas & Destination NSW – Vivid Sydney

Qantas & Destination NSW – Vivid Sydney

by Rick 360, Travel / Tourism

Qantas & Destination NSW – Vivid Sydney: Qantas and Destination NSW wanted to inspire interstate and international travel for the 2016 & 2017 Vivid Sydney displays. We worked closely with both organisations to capture a unique 360 Virtual Reality experience for social media and headset usage.

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Experience Air Canada’s 787 Dreamliner in VR

Experience Air Canada’s 787 Dreamliner in VR

by Rick April 3, 2018 VR, Travel / Tourism

Air Canada commissioned Neutral Digital to create a new interactive VR experience of their Boeing 787 Dreamliner. This virtual reality demo allows new ways of exploring the quintessentially Canadian brand and travel experience by turning the user into a passenger, enabling them to enjoy the award-winning onboard product and exceptional service Air Canada offers. Combining cost-effective worldwide deployment with the benefits of immersive storytelling, this VR activation will tour the world as part of Air Canada’s events and marketing campaign.

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Finnair A350 VR Experience

Finnair A350 VR Experience

by Rick April 2, 2018 VR, Web XR, Travel / Tourism

Finnair A350 VR Experience: Recently I was asked to make a showcase presentation about our Finnair A350 VR experience on Arctic15, an event with a B2B angle. This article is mostly inspired by my speech at that event. It challenged me to tell it from the perspective that will be understood by the majority of attendees gathered from different backgrounds and not make it too technical. Since the project was initially planned as a purely marketing driven I decided to talk about its evolvement and the process of repurposing the content for different distribution channels.

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