Neutral Digital released a new milestone in architecture representation – the Museo Maya suite of apps. The museum is designed by Harry Gugger Studio in conjunction with over,under. Spearheading development of the interactive architecture genre, Neutral Digital expanded on their convergent app platform with the launch of a full virtual reality solution.
Celebrity Edge Access Tour App
- Location-based AR app that takes guests on a behind-the-scenes tour of the newest ship in the Celebrity Cruises fleet, the Celebrity Edge
- Human holograms serve as AR tour guides via live action volumetric capture
- A combination of augmented reality, binaural audio, soundscaping, and 360-degree videos introduce guests to the ships most innovative and restricted spaces
“…A BEHIND-THE-SCENES LOOK AT WHAT MAKES CELEBRITY EDGE TRULY EXCEPTIONAL.”
– RICHARD FAIN, CEO & CHAIRMAN OF ROYAL CARIBBEAN CRUISES
In December 2018, Celebrity Cruises launched their most luxurious ship ever, the Celebrity Edge. To further delight and excite passengers, Trigger developed an augmented reality audio-guided tour for guests to enjoy while onboard the ship.
The groundbreaking Celebrity Edge Access Tour app uses beacon technology, augmented reality, binaural audio, soundscaping, and 360º videos to introduce visitors to the ship’s most innovative spaces and restricted areas. Passengers can explore over a dozen of Celebrity Edge’s most innovative spaces onboard, including the Grand Plaza, the Magic Carpet, and the Rooftop Garden. Trigger integrated live action volumetric capture of the CEO and Chairman of Royal Caribbean Cruises, Richard Fain and Celebrity President and CEO, Lisa Lutoff-Perlo, who appear as holographic tour guides in AR, along with dancers who provide a preview of some of the ship’s live performances. 360º videos are also used to show the restricted areas of the ship such as the Galley, the Bridge, the Engine Control Room and more.
The Celebrity Edge Access Tour app is free for passengers to download and use whilst on the ship’s WiFi throughout their voyage.
Givaudan Virtual TasteTrek® Citrus
VR for Business – Givaudan Virtual TasteTrek® Citrus – Taking Flavour Creation to the Next Level
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product, and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. Headquartered in Switzerland with local presence in over 180 locations, the Company has almost 14,900 employees worldwide and has achieved sales of CHF 6,2 billion in 2019.
VR Experience for Santos de Cartier Launch
AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist
AR and VR experience for Santos de Cartier launch
In November 2018, Cartier launched their newly redesigned Santos de Cartier watch. The challenge we had was to portray in today’s world the pioneer and bold spirit of a watch created in 1904.
The design was bold for its time, not just because it was a wrist watch, during an era when men used pocket watches, but also, because of its industrial motifs, like the apparent screws of the design and its squared face. Louis Cartier created it to help the aeronautic pioneer Santos-Dumont in his quest to conquer the skies. Santos-Dumont is considered by most Europeans as the first man to fly an aircraft, even before the Wright brothers.
Travel Aruba 360
In an ongoing collaboration with the team at Conde Nast Traveler, Koncept VR had the pleasure of accompanying them on a week-long expedition around the beautiful island of Aruba. The intention was to somehow capture the unique connection of nature and culture that gives Aruba its world-renowned charm.
The Mona Lisa Room – Virtual Reality Experience
Virtual Reality has the ability to transport you somewhere you have never been before or take you back to your favorite place. In fact, it can even provide a better experience by taking you there without any crowds or tourists taking selfies.
Open Blue Cobia – VR Film
In February 2016, Koncept VR was invited by Open Blue to film its sustainable, open-ocean mariculture farm. Located off Costa Arriba, Panama, this farm allows cobia (also known as black salmon—though more similar to swordfish in flavor and texture) to live and grow in large, deep-water enclosures that float 12 kilometers offshore, far from sensitive ecosystems.
Koncept VR was particularly excited about this opportunity as it was in line with their goal to create content that is both entertaining and educational—in this case, regards the living environment.
As an added bonus, the shoot afforded Koncept VR the chance to innovate some new techniques: this was their first production that required filming completely underwater and recording with a hydrophone. The submerged footage they created necessitated new solutions during the fine-stitching step of their post-production process.
Koncept VR worked closely with the founder of Open Blue, Brian O’Hanlon, who is the third generation in his family in the seafood business. He gave Koncept VR an inside look at how the farm operates—showcasing everything from procedures within the nursery to where the cobia swim comfortably in large pens alongside whale sharks, 20-meters below the water level. The enclosures mimic their natural environment, as the waters are deep, clean, and full of oxygen.
Low-density, fully submerged enclosures allow the fish to swim in high-energy currents and never see the same water twice. These conditions help the cobia maintain the highest levels of healthy, stress-free living—which in turn provides consumers with a healthy, delicious product. Open Blue has also established a commercial no-take zone spanning over 10 square kilometers.
Similar to the process we developed while working with the United Launch Alliance , Koncept VR’s team was involved with every stage of development for Open Blue—creative planning, consultation, production in the field, editing, all post-production, and assistance with distribution of the final experience.
The 6-minute video is available for view in an app that Koncept VR helped design, via a custom cardboard, in addition to Littlstar and YouTube. They also built a 2-minute short for sharing at trade shows and with future Open Blue clientele. The video will soon be translated into 4 other languages.
STUDIO: Koncept VR
Cavit Wines – 360 Video Experience
Agency 212 reached out to Koncept VR to bring the lush world of Cavit Wines’ family vineyard directly to merchants and consumers. Located in beautiful Trentino, Northern Italy, Koncept VR’s clients wanted to capture the passion and innovation that goes into their sustainable viticulture.
The Joy Index: 10 Happiest Places on Earth
Condé Nast Traveler’s campaign, The Joy Index: 10 Happiest Places on Earth, needed to showcase two destinations–Shanghai, China, and St. John’s in Newfoundland, Canada–using the splendor of 360 VR. Sponsored by Bank of America, Koncept VR got a chance to explore exciting locales handpicked by “happiness experts” Gretchen Rubin and Shawn Achor.
Koncept VR joined forces with lifestyle travel magazine, Condé Nast Traveler, to present a stunning VR experience showcasing the gorgeous Cayman Islands. The task was to tell a 360 video story that would be used a tailored marketing narrative specific to Traveler’s needs.