Holiday airline SunExpress wet-leased additional aircraft over the summer and needed a passenger entertainment solution that fit with its innovative approach to customer experience. At the same time, the airline was expecting to generate ancillary and break even financially.
Inflight VR provided 15 devices on all flights departing from Antalya, Turkey to holiday destinations throughout Europe. SunExpress encouraged passengers to try the device for 5 minutes before charging €8 for the use throughout the rest of the flight. Prior to the start of operations, SunExpress and Inflight VR had conducted a thorough training for the flight crew and had designed an incentivization program for successful rentals.
Additionally, SunExpress entered into a sponsorship and product placement partnership with LEGO, which included custom content, a co-branded aircraft paint scheme and social media campaigns.
Passengers responded to the solution extremely well, on some flights at a 100% take rate and an extremely high satisfaction. The average usage time per guest was over 76 minutes. 83% of the passengers rated it as easy to use, even though they had mostly no prior experience with VR. 75% felt the solution provided good value for money.
Very important, several passengers used the service on both inbound and outbound flights, indicating a high retention.
“With the introduction of VR entertainment, we write the next chapter in our innovation story. Our collaboration with Inflight VR gives us a flexible, cost effective and logistically sound solution. We are proud to be offering our passengers this possibility to experience this incredibly immersive technology.”
– Peter Glade, Commercial Director at SunExpress
COMPANY: Inflight VR