How did Samsung relay the spooky powers of the Gear VR headset to partners across the UK?

 

 

The Brief

Samsung wanted to demonstrate the creative potential of their first-ever mobile virtual reality headset. To inspire ambassadors to talk about the Gear VR as the first mainstream mobile headset, we gave people a walk down memory lane with a Halloween-themed ghost train VR experience.

 

 

Our Approach

Using highly detailed 360-degree animations, we recreated an iconic funfair ghost train experience. The twist? We supercharged this simple and familiar idea by programming motion-controlled chairs to respond to the drops, twists and turns of the virtual ride.

 

 

The Results

The experience was toured in 6 UK cities

Constant queues throughout the roadshow

Lots of screams and laughter

 

 

STUDIO: Somewhere Else

 

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