Samsung Ghost Train

Somewhere Else

How did Samsung relay the spooky powers of the Gear VR headset to partners across the UK?

 

 

The Brief

Samsung wanted to demonstrate the creative potential of their first-ever mobile virtual reality headset. To inspire ambassadors to talk about the Gear VR as the first mainstream mobile headset, we gave people a walk down memory lane with a Halloween-themed ghost train VR experience.

 

 

Our Approach

Using highly detailed 360-degree animations, we recreated an iconic funfair ghost train experience. The twist? We supercharged this simple and familiar idea by programming motion-controlled chairs to respond to the drops, twists and turns of the virtual ride.

 

 

The Results

The experience was toured in 6 UK cities

Constant queues throughout the roadshow

Lots of screams and laughter

 

 

STUDIO: Somewhere Else

 

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VR, Entertainment, Marketing November 16, 2018 by Rick