Pernod Ricard Winemakers VR

Start VR

OBJECTIVE

  • To showcase Pernod Ricard’s acclaimed wines
  • Increase awareness of Brancott and St. Hugo’s
  • Create an app for use at the vineyard and in the app store
  • Generate wine sales through in-app purchases
  • Build a premium “1-to-1” and “1-to-many” sales activation.

 

 

 

 

EXECUTION

  • Included an interactive menu to engage audiences
  • Featured a customised ‘taste mode’, allowing sales teams to promote individual brands
  • St. Hugo’s content showcased its premium quality
  • App menu highlighted the diversity of the Brancott range
  • Cut dedicated 360° video content for social channels to generate scale
  • Delivered via Start VR’s proprietary Startgate app

 

 

 

 

RESULTS

  • VR activation used in Australian, UK and US territories
  • Real-world winetastings feature Brancott’s VR winemaker
  • Increased premium sales of St. Hugo’s as a B2B tool
  • Generated increased knowledge of Brancott’s range
  • Increased internal Pernod Ricard team knowledge

 

 

 

 

STUDIO: Start VR

360, VR, Marketing, Retail December 10, 2019 by Alvin Manalac