AIXR VRAwards 2019 ‘VR Marketing of the Year’ winner
The Oasis project
“La Glisse Infruinie” (The In’fruit’ity slide) is a 4D VR ride in the Oasis fruits world. Raft down some water rapids on a tiny buoy to reach the fruits on their island.
The brief / the challenge
The Oasis advertising campaigns have been a reference in the advertising world for many years: the Pocket Adventure campaign will again be a hit, we have to be up to the challenge.
The brand objective is ambitious: a 4-month long roadshow with 15 days of presentation on France’s beaches. A young public is the main target but their parents will be reached too. It will be one of the biggest VR experience deployment in history.
Last, it is one of our most beautiful experiences in a hard-to-model environment: water and lush vegetation in real-time.
BackLight presents a VR ride: a crazy tour in which you raft down water rapids in an exotic world. You will live unprecedented feelings thanks to a buoy mounted on a dynamic motion simulator.
Events / Shopping mall
Movie theathers / Amusement park
Roadshow on France beaches during summer 2018