Maillefer Product Marketing Project

Marketing, Training / Education


VR - Tethered Headsets

Maillefer Product Marketing Project

Maillefer Product Marketing Project

Maillefer is the global leader in wire, cable, pipe and tube production technologies. The company is strongly present in all markets worldwide. Today the company’s portfolio includes over 50 technologies. With 22 patent families, with the most technology innovations and patents in the industry.





Maillefer was seeking an efficient solution for presenting their clients their newest technology. The large size of the lines makes it challenging for them to visualise the products at exhibitions.

Glue solved this by creating a set of beautiful interactive virtual spaces with interactive Maillefer lines for their guests to explore.





Built on top of Glue’s scalable multi-user platform this solution provides a cost-efficient and unique way to visualise the high-technology concepts without the need for transporting the physical products to exhibitions. Not only does this provide Maillefer a new innovative way to present their products, but it also works as a space for interactive conversations with clients.




By | November 19, 2020

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