‘Landing on the Moon’ App and Web AR Experience

Trigger

  • The world’s most scientifically and historically accurate cinematic recreation of the 1969 moon landing
  • Experience the moon landing from three points of view in augmented and virtual reality
  • Built in partnership with TIME, the Air & Space Museum, the Smithsonian, John Knoll, RYOT and Amazon Web Services

 

 

 

 

“WE ARE PUTTING A STAKE IN THE GROUND WITH AR AND ESTABLISHING THE LEVEL OF IMMERSIVE JOURNALISM THAT TIME WILL CONTINUE TO BRING TO OUR READERS.”
– MIA TRAMZ, TIME’S EDITORIAL DIRECTOR OF ENTERPRISE AND IMMERSIVE EXPERIENCES

 

 

 

 

Trigger and TIME, in partnership with John Knoll of Industrial Light & Magic, the Air & Space Museum, the Smithsonian, and RYOT, have created a complementary pair of experiences that honor the 50th anniversary of the Apollo 11 moon landing: a Web AR experience and an activation within the TIME Immersive App, which has been called the world’s most accurate 3D re-creation of the Apollo 11 moon landing.

 

 

 

 

Narrated by senior TIME Magazine writer Jeffrey Kluger and accompanied by actual mission audio provided by NASA, users can watch the historic moon landing event unfold in real-time from multiple perspectives. The lunar module, flight path, and the lunar surface itself were painstakingly re-created by John Knoll of Industrial Light and Magic. Trigger pulled this highly detailed 3D environment into augmented space so that users can place the lunar surface in their world and watch as the lunar module descends to the surface. Upon landing, the user is transitioned into a 360º cinematic sequence of Armstrong taking Man’s first steps on the lunar surface. Finally, for the first time ever, users are free to ‘walk’ on the moon’s surface and explore in virtual reality what it would have been like to walk on the moon.

 

 

 

 

In addition to the app, a Web AR experience hosted on TIME.com allows users to place Neil Armstrong’s spacesuit, which was provided by the Smithsonian, alongside the American flag as it was planted on the moon in augmented reality. The experience was built on Amazon Sumerian and powered by 8th Wall. Users can link out to their respective app store to download the TIME Immersive app and continue to discover Apollo 11 in a whole new way.

 

 

 

 

Relive the moments that captured the world’s imagination.

STUDIO: Trigger

360, VR, AR, Entertainment, Training May 14, 2020 by Alvin Manalac