Stepping into a world of immersive 3D
The iconic brand Rossignol entered the world of 3D running an A/B test across 30 markets on its introduction of a trail-running product line—and seeing an uplift of 8% in add-to-carts.
A great way to start
Built on 115 years of innovation and expertise—and shaped by close collaboration with world-class athletes—Rossignol explores 3D product experiences through deliberate, well-thought-out steps. While they intuitively understand that immersive 3D outperforms static 2D, they approach new technology through testing to define expected business outcomes and measurable use cases.
– We were launching our new trail-running collection and wanted to create something spectacular. 3D is a bit different compared to competitors, and it helps position the brand as more contemporary. It’s clear that the brands that are winning are increasingly tech-driven, comments Lorenzo Riberto, Head of DTC Program & Digital Product, on why Rossignol started exploring 3D and immersive product experiences in the first place.
Lorenzo and his team at Rossignol set up an A/B test to create a use case that they could evaluate and move on from once they got the results. It’s a great way to start trying out new technology and find out what works and not.
The test
Rossignol ran a split test where 50% of visitors were shown a 3D First experience (leading with the 3D experience instead of product image) and a button for virtual try-on on their product detail pages for the trail-running collection, and 50% were not. The test included a total traffic size of 160,000 visitors across 10 products and 30 markets—providing a strong foundation for reliable insights.
The result
When Rossignol compared the group who were shown the variant featuring the 3D First experience versus the original version featuring 2D product images, the performance difference was clear.- 8% increase in add-to-cart on the product detail page
The summary
Lorenzo says there are many ways to implement the Fibbl script. The flexibility to customize any brand experience through CSS is valid, but for Rossignol the many options weren’t as easy to implement as they first thought. Part of it was that they had tested other 3D providers before, but never to the extent of a full-fledged product experience platform for 3D experiences like Fibbl.
– The initial setup posed some challenges, but the visible improvements demonstrated Fibbl’s commitment to supporting our implementation needs—highlighting how dedicated they are to solve customer problems, says Lorenzo.
Lorenzo emphasizes the value of having a reliable, responsive vendor—highlighting Fibbl’s tech team for always being available on short notice. The dedication shows, but must not be taken for granted in the SaaS space. Overall, the service has delivered strong results, giving Lorenzo and his team a solid use case and foundation as Rossignol continues to explore the possibilities.
COMPANY: Fibbl
