To celebrate the release of the How To Train Your Dragon live-action movie, Sawhorse Production created a soaring Roblox experience that brought the beloved franchise to life on Roblox – rekindling nostalgia for longtime fans, while inviting a new generation to take flight.

Players entered an immersive, open-world experience where they could capture, bond with, and train their very own dragon. Through flight challenges and co-op missions, friendships were forged – culminating in the ultimate test – a high-stakes battle against the legendary Red Death.

With stunning visuals, immersive gameplay, and deep emotional connection to the IP, the How To Train Your Dragon Experience became the #1 Standalone Theatrical Campaign on Roblox, racking up 65M visits, 30.9k Peak CCUS, and a 95% User Rating, helping to drive the biggest opening weekend box office in the franchise’s history.

COMPANY: Sawhorse