H&M x Simone Rocha AR Pop-Up Book

Entertainment, Marketing


H&M, Gainsbury & Whiting


AR - Mobile

H&M x Simone Rocha AR Pop-Up Book

H&M x Simone Rocha AR Pop-Up Book


The future of fashion is immersive.

The H&M x Simone Rocha collaboration was brought to life using a powerful combination of pop-up prints by painter Faye Wei Wei and photorealistic volumetric video from Metastage and Dimension Studio.

“Helena Bonham-Carter is preening in a mirror, twirling across my kitchen table.”
– Vogue

The Process

Metastage supported Dimension Studio in London by capturing US-based models, influencers and artists to be featured as holograms within the artful pop up cards. The shoot was entirely hybrid, with remote teams working collaboratively across the globe.

“[In AR] Kaia Gerber and Paloma Elsesser can show you just how beautifully each piece moves, swishes and drapes.”
– Elle Magazine

COMPANY: Metastage

By | March 2, 2023

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