Building the digital twin from existing CAD files and transforming them into an interactive 3D experience was straightforward. The detailing on the bracelet enhances the photoreal look of the Franck Muller watch, while the introduction of a landscape and a simple studio environment demonstrates an advanced way of showcasing products in the upcoming metaverse.

The virtual product studio represents the initial step into interactive 3D experiences, combining the core app, which holds the digital twin, with staging environments. For Franck Muller, this marks the beginning of gaining valuable experience, market feedback, and essential information, paving the way for ‘next gen commerce’.

As the internet evolves, Franck Muller continues to stand out with its exceptional timepieces, characterized by complicated movements and original designs. Arcware’s state-of-the-art 3D streaming technology ensures their metaverse readiness, showcasing how luxury brands can make their products accessible in this new digital frontier. Photoreal, interactive 3D streamed experiences are the next step in showcasing products online, and Arcware is excited to enable Franck Muller to take the lead in this journey.

Explore the interactive experience here.

COMPANY: Arcware