Ferrero Rocher: Behind the Layers

Entertainment, Marketing

Client

Ferrero Rocher

Hardware

360

Ferrero Rocher: Behind the Layers

Ferrero Rocher: Behind the Layers

In London, Ferrero Rocher has a reputation for creating talked-about pre-Christmas pop-up experiences.

For the 2017 pre-Christmas period, creative agency Haygarth produced Behind the Layers, a multi-sensory tasting experience in a prime location at London’s Westfield center.

A key ingredient was Igloo Shared VR. Two of our 6-metre cylinders were used as the backdrop for the 45-minute experience, which took guests deep into the heart of Ferrero Rocher.

As suspected, the installation was a real talking point, picking up a tranche of media coverage including the Evening Standard and the Independent.

COMPANY: Igloo

By | October 21, 2021

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