Eva Herzigová gets ready to take over the runway as
the world’s first Supermodel MetaHuman
Eva Herzigová is the first supermodel to become a realistic MetaHuman (digital human), created and ready to star in virtual and mixed reality worlds, as brands increasingly explore the future of digital fashion.
Leading talent agency, Unsigned, and virtual production studio, Dimension, have worked with supermodel Eva Herzigová to create her lifelike, real-time 3D digital human.
Eva, recognised the world over, has been scanned in a 70 camera rig, generating data which a team of character artists used to faithfully recreate her as a 3D MetaHuman. The team has worked to ensure Eva’s likeness has been captured, before working to style her with virtual clothing, hair and make-up. To ensure the MetaHuman has Eva’s signature walk, the supermodel took part in a motion capture shoot, using Vicon systems to track movement of her face and body.
This now means that Eva’s MetaHuman can be re-dressed, posed and lit, have her hair and make-up restyled, and her body and facial expressions are ready to be animated using motion capture or traditional animation.
A MetaHumanavatar has a multitude of real-time applications, such as virtual fashion shows in VR, 3D browser-based experiences, modelling digital wearables, live video streams, online games, in live broadcast, as well as 2D video and stills.
Eva Herzigová commented: “The process of giving birth to my MetaHuman (digital human) has been incredible, it genuinely feels a mother-like experience: creating every aspect of me, as me. Myskin and bone, the way that I move, frown, smile: and at the same time everything can be changed at the flick of a switch or the drag of a mouse, my look, smile, background, age: everything can be changed and adjusted. My MetaHuman gets to go off to work, to be photographed and styled by the most incredible creative minds, today I can be in London, Paris, Milan and New York, all whilst at home cooking dinner with my children.”
Gavin Myall, CEO of Unsigned: “Eva has always been a trailblazer, so we are thrilled to begin this virtual journey with her. The growth of digital fashion presents huge opportunities not just for talent, but also for brands, the flexibility and the creative opportunities it presents are endless. From campaign shoots to modelling digital wearables to walking in virtual fashion shows, we are excited to collaborate with brands to create innovative ways we can work together with Eva and her MetaHuman. At Unsigned we are passionate about creating new opportunities for our talent, so we are really excited that this project marks our first step into the digital world of talent representation and co-owning IP with those we represent.”
Simon Windsor, Co-CEO, Dimension Studio: “We are entering a new era for digital identity and fashion. Eva is at the forefront of this evolution, with her MetaHuman ready for super-stardom. 3D avatars offer artists and talent exciting new ways to extend their reach, and present brands with more versatile and innovative storytelling opportunities. Dimension brings our heritage in digital humans and virtual worlds to this pioneering partnership with Unsigned and Eva, as we collaborate to push the creative possibilities of mixed reality- in fashion and beyond.”
CEO, British Fashion Council and an Unsigned advisor, Caroline Rush CBE commented: “The release of Eva’s digital human, led by Unsigned and Dimension, is a groundbreaking momentin the fashion industry. As we venture into the future of digital fashion, it is fantastic to see the UK at the creative core of change, cementing its position as the centre for innovative ideas and design in the fashion world.”
While a number of fictional models have been created, Eva becomes the first real-life supermodel to debut as a hyperreal 3D avatar. The avatar was created using Epic Games’ MetaHuman technology, a complete framework for creating and animating highly realistic humancharacters for use in games, fashion, filmmaking or any Unreal Engine project.
About Unsigned Group
Unsigned Group is a talent management company, founded by Gavin Myall and co-owned by Coldplay musician, Guy Berryman, that manages and represents some of the world’s leading talent and creators driving popular culture such as supermodels Eva Herzigová and Helena Christensen, legendary esports player, Nicolai “DEV1CE” Reedtz and content creators WillNe, ImAllexx, Bambino Becky and Mia Mon. It works at the intersection of fashion, gaming, music and web3, leveraging relationships to allow talent to build brands, content and experiences for the progressive digital and virtual worlds.
About Dimension
Dimension is a leading real-time 3D production studio, creating high quality virtual worlds, virtual humans and virtual production for film, TV, AR, VR and the Metaverse. The team of 100 is transforming filmmaking and immersive entertainment content creation, with revolutionary studios and pioneering technologies. Dimension is known for epic virtual fashion experiences, working with brands including Nike, H&M, Balenciaga, Charlotte Tilbury, and most recently with Puma, creating the Brazilian football legend Neymar Jr’s first avatar for New York Fashion Week and the launch of Puma ‘Black Station’.
COMPANY: Dimension
