Digitalization in COVID-19

STRATASYS’ RESPONSE TO THE COVID 19 CRISIS:

DIGITAL TRANSFORMATION IN RECORD TIME LEVERAGING VISIONARIES 777 AR PACKAGED SOLUTION FOR GLOBAL PRODUCT LAUNCH

Exceeded target of downloads by distributors, customers and internal staff in first week since AR app launch.

 

 

 

 

THE CUSTOMER

Stratasys is a global leading manufacturer of 3D printers and 3D production systems for office-based rapid prototyping and direct digital manufacturing solutions.

Founded
1989 (NASDAQ)

Expertise in 3D printing
31 years

Global Presence
Offices in over 13 countries

Company Size
2,000 +

 

 

 

 

THE SITUATION

  • The World Health Organization (WHO) on March 11, 2020, declared the novel coronavirus (COVID-19) outbreak a global pandemic
  • Half of the worlds population under lockdown affecting every industry
  • Global trade-shows, product launches and face to face meetings cancelled
  • Companies caught off guard as digitalization processes are not in place to cope with the pandemic

 

 

 

 

THE CHALLENGE

  • Stratasys had to cancel the Stratasys J55 3D printer physical launch events globally
  • A Key USP of the product is the small space it occupies, making the physical launch extremely important
  • The global pandemic forced Stratasys to digitalize the launch and change strategy with less than 3 weeks previous to the product launch
  • Due to the tight time frame, and high confidentiality of the launch, choosing the right partner was essential

 

 

 

 

THE SOLUTION

  • Stratasys contacted Visionaries 777 – 3 weeks prior to the global launch
  • In less than 2 weeks, Visionaries had delivered an AR app ready for deployment in IOS/Android devices
  • Customers globally can download the app on their phones/tablets and visualize the Stratasys J55 3D printer in any physical space 1:1 scale
  • Other USP’s of the product were included to learn more about the value of the product

 

 

 

 

COMPETITIVE ADVANTAGE

RECORD TIMES FOR DIGITALIZATION

THE PROCESS TOOK 2 WEEKS FROM DELIVERY OF STRATASYS 3D MODELS TO FINAL APP READY FOR DEPLOYMENT.

 

 

 

 

THE ROI ADVANTAGE

MEASURED SUCCESS FOR STRATASYS

  • 500+ Enquiries on product cost and further technical specs.
  • Partners and Distributors are currently requesting for incorporation of more products to use as sales tools
  • App development 30x cheaper than physical product launch

 

 

 

 

STUDIO: Visionaries 777

AR, Marketing, Retail June 11, 2020 by Alvin Manalac