To create awareness that Cricket Wireless is opening retail kiosks in over 2800 Game Stop locations, NEXT/NOW created a gesture-based virtual reality experience using the Oculus Rift and a Microsoft Kinect. Visitors to CTIA in Las Vegas entered the Cricket Wireless exhibit booth. They put on the Oculus Rift and were instantly transported to a Game Stop location at the Cricket Wireless kiosk.
Users learned about Cricket’s offerings and their brand by playing 2 short gesture-based VR games. Users learned about the Cricket brand in a way that was fun, exciting and unexpected, and for many, their first time being in virtual reality.