Conform has all products well organized as CAD files, which provided the groundwork for building an immersive 3D experience. To make the chairs look nice and comfy, the cushioning ‘soft’ parts were remodeled using the CAD files as references. Wrinkles were added for realism, and special attention was given to the creation of fabrics and leathers. Additionally, the chairs can be placed in different virtual living rooms, enhancing the customer’s experience. The 3D stream of Arcware Cloud has become the right tool for Conform to realize higher sales, making it a success story.

The configurator has become the core tool for Conform’s marketing needs, making their entire product range accessible and placing important decisions in the hands of the customer. Conform benefits massively from the configurator, which has integrated 18 chairs, 37 types of leather, 90 fabrics, 4 kinds of wood, 5 feet, and two tables, resulting in over 1.5 million variants. This virtual store delivers all these variations with the required quality, capturing the subtle nuances of different fabric styles. The creation of this immersive 3D experience has boosted sales, making Conform’s product portfolio more accessible and enhancing their market presence.

COMPANY: Arcware