BACKGROUND: A Personalized Taste of Adventure
Cappy, Coca-Cola’s newest juice made from fresh, carefully picked fruit, is more than a refreshing drink—it’s the perfect way to start your day. But Coca-Cola saw an opportunity to make Cappy something bigger: the start of a personalised adventure that users would never forget.
THE IDEA: Juicy Dreams Come to Life
Sawhorse created a web-based activation powered by generative AI, transforming every sip of Cappy into a wild, zesty journey through the user’s imagination.
- Interactive Quiz: Fans answered a few fun, thought-provoking questions like:
- What’s the first thing you think of when you wake up?
- What will you be known for?
- AI-Powered Video Generation: Based on their answers, Sawhorse’s multimodal AI model generated personalised videos for each fan—epic journeys filled with whimsical visuals (think “Juggling Platypuses” and “Flying Breakfast Croissants”).
- Instant Adventure Creation: The first-ever commercial AI video creation tool delivered thousands of unique videos—all under a minute long, each fan left with their own Cappy story.
Fans were encouraged to share their customized adventures across social platforms, creating a wave of buzz around the Cappy brand.
THE IMPACT: A Taste of Success
The Cappy activation proved that AI-powered marketing can drive massive engagement and create personal, meaningful connections:
- Thousands of unique AI-generated videos personalised to users across Europe.
- Tons of original, user-created content, showcasing Cappy’s branding and adventurous spirit.
- Expanded reach and brand love as fans shared their videos, amplifying Cappy’s presence on social media.
85K ORIGINAL STORIES CREATED
+2,000 HOURS OF ENGAGEMENT
JUST THE BEGINNING: The Future of Personalized Marketing
With Cappy and generative AI, Sawhorse showed that personalized marketing can be dynamic, scalable, and unforgettable. By putting users and their creativity at the center of the action, Cappy created more than just an ad campaign—it delivered a taste of adventure that fans could truly own.
And with AI improving all the time, this activation was just a small sip of the possibilities ahead.
Cappy. Refreshing the imagination, one sip at a time.
COMPANY: Sawhorse
