Bianchi Wines Product Launch

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Marketing, Retail / eCommerce

Client

Bodegas Bianchi

Hardware

AR - Mobile

Bianchi Wines Product Launch

Product Launch

With Augmented Reality products come to life and build a storytelling for a campaign that is attractive as well as interactive for the user.

Bodegas Bianchi presented its first harvest of ‘IV Generación’ wine incorporating Augmented Reality by scanning the bottle’s label.

This experience allows consumers to know much more about the grape’s origins, the soil studies that have been carried out on the terroir, the oenological team, the members of the fourth generation and everything about the characteristics of climate, soil, irrigation, and more.