- Last November 2019, Adidas launched augmented reality (AR) footwear try-on in its iOS app to let customers virtually try on its most iconic models and the app to let customers virtually try on its most iconic models and the recently launched Alphaedge 4D running shoes.
- To launch the feature Adidas has partnered with Vyking, an AR try-on technology company specialized in AR solutions for e-commerce and digital retail.
- The AR try-on experience for the Alphaedge 4D Star Wars model even features a live Death Star circling the shoes.
- Download the Adidas app and go to any of the product pages of the Alphaedge shoes, point your smartphone towards your feet and you’ll see the virtual models appear.
- Vyking’s software tracks your foot movements, making the virtual try-on experience run in real-time with or without your shoes on.
Matthew Klimpke, CEO, Vyking, said:
“We are excited to launch AR try-on in the Adidas iOS app. Partnering with Adidas has allowed us to roll this feature out alongside the much anticipated Adidas Alphaedge 4D release and a selection of the Originals range. Viewing products in 3D is already known to increase conversions and we’re anticipating a big increase in conversions through our footwear try-on technology.”
“This partnership with Adidas has been really rewarding in our push to provide meaningful innovation through our AR technology. Our team of researchers, software developers and e-commerce experts has built a state-of-the-art AR try-on solution that completely reshapes how you shop for shoes online and in the retail stores of the future.”
The motivation for footwear brands and e-commerce platforms to invest in this technology is ultimately to continue to increase sales and margins. The aim is to understand how Vyking’s technology can:
- Increase conversions
- Reduce returns driven by style or look
- Attract new customers to the brand by being one of the first to offer the feature
If any or all of the above prove to be true, then the technology will become a key feature for any footwear brand or e-commerce platform.
If you like the look of a pair of shoes, your next question will be ‘where’s the tryon button?” Now the feature has been released, it’s going to become a key of the mobile shopping experience. Klimpke continues saying that “it’s exciting to see the immediate application of our AR try-on technology in e-commerce – we’re also waiting on the data to prove that this technology is not just for Gen Z; it’s really useful for anyone of any age who buys shoes online.”