3D Food And Drink: Solving the Limitations of Print Menus
Imagine walking into a new restaurant, viewing the menu, and having any questions about the food items answered at the push of a button.
This is the kind of transformative dining experience that Toronto-based augmented reality (AR) agency Upcoming Media Inc. is creating with 3D Food And Drink, a ground-breaking app that uses modern innovations to enhance traditional restaurant menus and marketing strategies in the food and beverage industry.
With 3D Food And Drink, restaurants, hotels, caterers, and other hospitality professionals can provide their customers with interactive 3D AR experiences that elevate the dining experience while increasing their bottom line.
Customer Indecision Leads to Lost Revenue
In this digital age, people become accustomed to accessing quick, detailed information at their fingertips. Unfortunately, traditional print menus found in many restaurants may not provide enough detail for customers to make informed choices when ordering. This can lead to diners being surprised when their food arrives, which can be costly to a restaurant in terms of negative reviews, lost revenue, and increased food waste.
Of course, the customer can always ask the wait staff if they’re uncertain, but this might make matters worse if the staff member can’t provide the needed information correctly. Again, opportunities for the business to build trust with the diner become jeopardized.
The same situation applies when ordering from home or the office using paper take-out menus, which don’t have enough space to list the information today’s diners need to know. It’s not often that customers will take a leap of faith to order something they’re unsure about, especially when travelling, trying something new, or visiting a restaurant
for the first time.
Fortunately, the 3D Food And Drink app can help solve these issues using innovations that not only educate the diner with easily accessed information about your menu, but also entertains them in a memorable, engaging manner that encourages new and additional food orders.
Enhancing Print Menus with 3D Food And Drink
The 3D Food And Drink solution takes the guesswork out of ordering food, thereby removing any purchase barriers that exist between restaurants and their customers. By using innovative 3D technology, hospitality businesses can put their dishes in the spotlight through an interactive AR experience that empowers diners to make informed ordering decisions.
3D Food And Drink scans every menu item using advanced photogrammetry and professional modelling techniques, which creates full-colour renderings of your food that your customers can be access using their smartphone or tablet. Customers can “place” the 3D models onto the table, for a hyper-realistic 360° view of the item.
They can also view the ingredient list, learn about how the dish is prepared, and confirm whether the item conforms to their dietary or religious requirements, or contains anything that may trigger an allergic reaction, all at the push of a button.
These 3D Food And Drink solutions take away any doubt about what to order, while opening up an opportunity for customers to try something new or order additional dishes. This new level of customer education, presented in a fun, engaging way, creates a memorable interactive experience that can bring in additional revenue while reducing food waste.
STUDIO: Upcoming Media