ABOUT: I consider myself being a startup entrepreneur to the fullest, I started my first real venture by the age of 19 with no experience on how to start a business. This could potentially be a story on how a 19 year old teenager at the time went forth and created a small business who grew to a famous success…But that is not the case in this scenario! Some startups later in different fields I
am now in the industry of VR/AR where I feel at home and enjoy being in the innovative buffet of discovering the seamless possibilities.
How did you get into VR ?
– One of many reasons as to why I choose this as my industry is because of my background in gaming. The thing that really got me to take the “jump” into the market was actually trying out the HTC Vive for the first time when it just got launched. VR has such a powerful impact on the mind so that when I got to experience a big blue whale staring into my eyes at the bottom of the ocean standing on a ship which had sunk for what looks like a long time ago…I just knew.
What is it like working with you guys?
– We like to work with likeminded people, and what do we mean with like minded? Well if you like to act rather than waiting for instructions being with us would be a good choice. We believe that
“running” really fast is the best way of becoming professionals in a field like this where we leave a lot of room for mistakes in order to gain a long time success and learn from experience. We strive to always have a very lean way of working with our customers and therefore we consider ourselves more like a development partner rather than a outsourcing company. I believe that transparency is one of the keys why our customers like us so much. We are in this industry together with the companies/brands we work with and aim to grow organically together.
How would you describe your company culture?
– As far as taboo this might sound in the ears of many I consider our company culture to be a bit childish and goal oriented at the same time. Taking the best out of both of this factors and you
get a great mix of creativity and ambition which is MUST in this field. When we are not preoccupied of work loads we usually tend to talk about gaming and play some aswell.
What is your company’s core expertise?
– I feel like our competence is very broad but if I would stick to one it would be : the art of listening to our customers need and acting accordingly. Working with development there is so many things that can go wrong, and that is why it so important to ask the right questions before starting a new project, especially if it is the first time you will be working together.
Do you offer any type of satisfaction guarantee or revisions of completed work?
– We always work until our customers are happy with the product/service that we offer.
I’ve been living in a cave the last few years and just got back to work at the marketing department, can you explain to me why I should invest in a VR marketing campaign?
– Credit should be given where it is due, and if you are looking for great reach VR is obviously not the choice you should be going for. On the other hand VR is great tool if you want to plant an
emotionally attached seed which is synergizing well with your brand. There is no media who is as strong as VR when it comes to experience, its not called “empathy machine” for nothing.
If you were to speculate freely. What sort of VR experiences do you think we will see in the future, in terms of marketing?
– I really hope that Social VR Scene will grow by quite a lot because I believe that it will rewrite how brands can create influence, for instance a new business model would be sponsored
environments. Now I am not thinking about “banners in a virtual world” rather a world where the brands are passive, such as the chair you are sitting in might be an IKEA chair in the virtual
VR is a no doubt powerful tool that and the industry is young. What are the risks and pitfalls with VR marketing?
– Going into VR marketing with the false idea that you will get a high reach or see instant conversion. As neither of this serves VRs purpose right now. The risk with ultimately seeking for
reach anyhow is that end experience through mobile virtual reality experiences for cardboard is falling short and finally you will end up with nothing more but a gimmicky experience and a loss
How big can VR marketing get and what will it take for it to get there?
– There is definitely two different camps here, one for better hardware solutions and one for content creation. I am in the camp where we believe that better content will see to the market in order to get big. A bit biased here as I am a content creator myself. But the point we both share in the two different camps is that the possibilities with VR is never ending.
How would you define a successful VR marketing experience?
– A successful VR campaign for me is where you can plant a memory inside the viewers head. Sounds a bit scary with the inception referral haha but I feel like I can stand by it.
What is it about VR that gets you excited?
– Oh, good question..for me it is all about creating new disruptive ways of doing business and how the business model will change along the way.
What VR experience do you fantasize about experiencing in your lifetime?
– Playing MMORPGS in VR, Leveling an alter ego character and building a relation with your alter ego will be extremely addictive.
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