Lucia Gambardella – MACACO
ABOUT: I only love three things: food, cute animals and Art. Skipping my addiction with the first two, I am really passionate with Art, because it lets me show people the hidden beauty of the world I see with my own eyes. Also, I’m really curious, so I didn’t want to miss the chance to experiment with VR/AR resulting in me falling deeply in love with those technologies and creating a Company with them as the Core Business.
Piotr Uzarowicz – Arcturus
ABOUT: At Arcturus I am responsible for developing our business in the emerging technology of volumetric video by building and maintaining relationships with studios and clients. I built my career helping properties and brands understand and capitalize on the latest digital innovations. Volumetric video and its applications for 2D as well as immersive media signals a paradigm shift to a new world of story-telling possibilities and I find that very exciting. Previously at Sony Pictures, I developed and produced breakthrough and award-winning digital content supporting theatrical releases like Skyfall, Cloudy with a Chance of Meatballs, and Django Unchained as well as television shows like Helix, Breaking Bad, and Community. Even earlier, I was the first hire for the Edelman Worldwide digital team and grew it to a multi-million dollar division of the global agency. I strategized content and campaigns for Fortune 500 clients including the very first digital marketing use of social platforms. I was responsible for the launch of Xbox, the introduction of AXE body spray to the US market, and was recognized with award-winning work for a multitude of clients.
David Cleverdon – 360 Immersive
ABOUT: I have been in the production marketing industry since the mid-80s. This includes video production, motion graphics, web development, app development, training, and trade show support. I have always believed technology could bring something new to our clients and built my first website in 1994. Around the same time, I developed flash-based CD-ROM presentations that trained Hewlett-Packard employees within HP’s printer and mass storage divisions. When VR became commercially available in December 2014, I felt it was a real opportunity to look at a new form of storytelling that could immerse somebody in a specific message or idea. Movies, TV, training presentation (generally supported by PowerPoint): these are all passive experiences…and virtual reality allowed us to engage a viewer in an active immersive experience. To me it was a real game changer.
Rami Kalla – Point in Time Studios
ABOUT: I’m an ex-corporate guy turned filmmaker turned VR junkie! I was doing Marketing at General Mills, and even though I had a great job, I knew that I wasn’t living my true purpose. So, in March of 2002, I left the corporate world behind and opened Point in Time Studios. I built up a team of like-minded, talented individuals and we started producing videos! After a while we broke into VR and started creating attention-grabbing, immersive VR videos for our clients.
Matthieu Labeau – Nozon
ABOUT: My name is Matthieu Labeau, I’am leading the business development for VR at Nozon/PresenZ. I come from the academic world, I used to teach art history at universty. So I really don’t come from the tech world. I ended up in VR by accident about 5 years ago, when meeting Tristan Salomé, co-founder of Nozon and inventor of PresenZ. I was very excited by the artistic potential of the technology. As a kid I always wanted to be able to be inside the story, to jump in the fictional world. It’s a bit the Alice in Wonderland or Peter Pan dream that we can achieve with VR.
Todd Marks – Mindgrub
ABOUT: Hollywood was definitely a huge influence on my passion for VR. I was fascinated with the movie Minority Report in the early 2000s, which shows a lot of futuristic concepts and ideas. Those mainly included swipe gestures on a screen and haptic feedback, but it also brought up the idea of biometrics. There’s a scene where Tom Cruise is walking through a mall that has a bunch of retina scanners that trigger personalized advertising. When he enters The Gap, for instance, his new eyes are scanned and he is welcomed as the former owner of those eyes.
Vincent Vella – Nedd
ABOUT: Vincent Vella is the co-founder of Nedd, a French immersive marketing agency that has been noticed for its projects using Augmented Reality.
Vincent is a multi-awarded Creative Director who comes from the “classic” advertising agencies (Publicis, Havas, WPP), and who created Nedd in 2011 with his 2 partners – Bruno Samper and Siegfried Rouanet – to invent the communication standards of tomorrow.
Stephanie Marlo – Artist Life Vision
ABOUT: I am an avid traveller with a passion for capturing the world around me. I truly enjoy collectively creating with our team of amazing directors and PA’s. Capturing and creating worlds for others to experience through these new mediums, for me, spawns an entirely fresh appeal to my already loved pursuits.
Dominica Wester – Weltenweber
ABOUT: I am co-founder, 3D-artist and responsible for most of administration at Weltenweber, a studio that creates VR-experiences for education and medical purposes. We want to use the power and potential of VR to make the world a better place, to make learning and therapy easier and more fun. We are gamedesigners so we know how to implement storytelling, usability and user guidance into our projects. We always aim for a high graphic standard and put a lot of love in the details and the atmosphere. Before founding Weltenweber I met the others at university studying gamedesign and working in an consulting agency on a mobile game app.
Emil Charpentier – Charpstar
ABOUT: I consider myself being a startup entrepreneur to the fullest, I started my first real venture by the age of 19 with no experience on how to start a business. This could potentially be a story on how a 19 year old teenager at the time went forth and created a small business who grew to a famous success…But that is not the case in this scenario! Some startups later in different fields I
am now in the industry of VR/AR where I feel at home and enjoy being in the innovative buffet of discovering the seamless possibilities.