With the launch of a completely redesigned lineup of cars during the past 4 years, Volvo Cars has successfully positioned itself as one of the world’s leading premium automotive makers.
To honour these new designs, Volvo Cars required a next-generation presentation method to both showcase the new design language of each car but also highlight every model’s unique set of characteristics.
By opening a series of flagship experience stores in high end commercial centers around the world, starting with Tokyo, Milan and Stockholm, Volvo Cars aimed to not only present their new cars in an entirely new setting but also solve the problem of how to reach a new generation of buyers that never visit traditional car dealerships.
Employing the technological expertise of OutHere and in collaboration with Volvo’s media and marketing agencies, we designed and built a series of state of the art virtual reality experiences that are always present in a dedicated VR area in each Volvo Studio around the world.
In collaboration with a team of architects, OutHere designed a magical space where users enter to view, play around with and configure each car model on a 1:1 scale, presented in a fully photorealistic real time 3D environment.
In addition to freely changing the interior and exterior configurations with playful and magical VR interactions, each car comes with a unique storyline highlighting every model’s unique design language and features.